Painter ads in Kansas City: US$9.55 a click
A Google Ads click for a painter in Kansas City costs US$9.55 at the search-weighted average (582 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 14.4% on the 12 months before.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$282 in clicks at US$9.55 a click.
In Kansas City, the lowest click price on this page is specific jobs at US$2.03. The highest click price on this page in Kansas City is general searches at US$21.78.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$282 in clicks at US$9.55 a click.
Cost per booked job in Kansas City is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Kansas City figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| General searches | US$21.78 | US$644 |
| Near me | US$19.61 | US$580 |
| Specific jobs | US$2.03 | US$60 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the painter searches are in Kansas City
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Kansas City, at 58.0%.
In Kansas City, general searches has the highest click price among the counted intent groups, at US$21.78 a click.
General searches
Highest click price on this pageNear me
Specific jobs
Lowest click price on this pageRelated keywords
Not countedPlan a month of painter ads in Kansas City
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$9.55 a click buys about 104.7 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 8.4 calls and 3.5 booked jobs, so each booked job costs about US$282 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every painter keyword tracked in Kansas City
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched painter keywords in Kansas City are “interior painting” (238 searches a month at US$0.46 a click), “painters near me” (185 searches a month at US$19.61 a click), and “exterior house painting” (58 searches a month at US$5.09 a click).
In Kansas City, “painting quote” is the keyword furthest from the country median: US$25.99 a click, 157.6% above the US$10.09 median click price for painter across this country's tracked cities.
In Kansas City, “commercial painters” is the least-searched of the counted keywords tracked here, at 7 searches a month.
In Kansas City, 6 of the 9 counted painter keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| house painting | General searches | 42 | US$21.78 |
| house painter | General searches | 18 | no price |
| painters near me | Near me | 185 | US$19.61 |
| interior painting | Specific jobs | 238 | US$0.46 |
| exterior house painting | Specific jobs | 58 | US$5.09 |
| fence painting | Specific jobs | 15 | no price |
| roof painting | Specific jobs | 11 | US$0.28 |
| painting quote | Specific jobs | 9 | US$25.99 |
| commercial painters | Specific jobs | 7 | no price |
| plastering Related, not counted | Related keywords | 108 | US$1.30 |
| wallpaper removal Related, not counted | Related keywords | 17 | US$0.06 |
How Kansas City compares in the United States
Over the 48 months tracked, painters searches in Kansas City peaked in May 2024 at 1,200 and were lowest in December 2022 at 240. Kansas City's single latest tracked month is down 25.4% on the same month a year ago and down 17.5% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Kansas City, the keyword changing fastest year on year is "interior painting", up 194.8%.
- Kansas City is 23rd of 50 United States cities by click price, mid-table.
- Kansas City is 33rd of 50 United States cities by monthly searches, mid-table.
- Kansas City is 1st of 2 Missouri cities by click price, the lowest.
- Kansas City is 1st of 2 Missouri cities by monthly searches, the highest.
- For this service, Kansas City sits in Missouri, which is 18th of 31 states by businesses per 10,000 people, mid-table (an average of 1.2 businesses per 10,000 people across Missouri).
- Kansas City's 25.6 searches a month per 100,000 people is above the country-wide rate of 22.5 for this service.
- Kansas City's median painter click price of US$9.55 is 5.4% below the country median of US$10.09.
- Counted searches over the last 12 months are up 14.4% on the 12 months before.
- In Kansas City, searches peak in May, about 32.1% above the monthly average, and are lowest in January.
Painter businesses in Kansas City
The US Census Bureau counts 279 businesses in this industry in Kansas City, MO-KS (2023), about 1.2 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 2,270,682 (Kansas City, MO-KS). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Painter click prices in 6 countries
United States is 6th of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| United Kingdom | US$0.90 | 50.9 | 25 |
| Ireland | US$1.51 | 91.9 | 5 |
| New Zealand | US$3.53 | 115.4 | 6 |
| Australia | US$5.71 | 61.4 | 25 |
| Canada | US$7.12 | 31.8 | 13 |
| United States this page's country | US$10.09 | 22.5 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for painters in the United States
Licensing is set by each state.
Questions people ask about painter ads in Kansas City
How much does a Google Ads click cost for a painter in Kansas City?
US$9.55 a click at the search-weighted average across the counted painter search terms in Kansas City (Google Ads via DataForSEO, pulled October 13, 2026). Kansas City is 23rd of 50 United States cities by click price, mid-table.
How many people search for a painter in Kansas City each month?
582 searches a month on average over the last 12 months, up 14.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked job cost in clicks for painters in Kansas City?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$282 in clicks at US$9.55 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Painting and Wall Covering Contractors). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Kansas City with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Painter in St. Louis, Painter in New York, Painter in Los Angeles, Painter across United States, All services in Kansas City.