sixtysteps.co

Painter ads in Cleveland: US$4.83 a click

A Google Ads click for a painter in Cleveland costs US$4.83 at the search-weighted average (1,088 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 3.5% on the 12 months before.

The 10-second read
Click price, weighted avg
US$4.83
Searches a month
1,088
Year on year
down 3.5%
Click cost per booked job
US$143

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$143 in clicks at US$4.83 a click.

In Cleveland, the lowest click price on this page is specific jobs at US$1.24. The highest click price on this page in Cleveland is near me at US$11.49.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$143 in clicks at US$4.83 a click.

Cost per booked job in Cleveland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Cleveland figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$6.40US$189
Near meUS$11.49US$340
Specific jobsUS$1.24US$37

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the painter searches are in Cleveland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Cleveland, at 59.7%.

In Cleveland, near me has the highest click price among the counted intent groups, at US$11.49 a click.

General searches

“house painter”, “house painting”
Searches a month110, 10.1% of counted searches
Click price, weighted avgUS$6.40

Near me

Highest click price on this page
“painters near me”
Searches a month329, 30.2% of counted searches
Click price, weighted avgUS$11.49
In Cleveland, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“interior painting”, “exterior house painting”, “painting quote”, “commercial painters”, “roof painting”, “fence painting”
Searches a month649, 59.7% of counted searches
Click price, weighted avgUS$1.24
In Cleveland, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“wallpaper removal”, “plastering”
Searches a month281
Click price, weighted avgUS$0.75
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of painter ads in Cleveland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
207.0
Calls or forms
16.7
Booked jobs
7.0
Click cost per booked job
US$143

US$1,000 at US$4.83 a click buys about 207.0 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 16.7 calls and 7.0 booked jobs, so each booked job costs about US$143 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every painter keyword tracked in Cleveland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Cleveland are “interior painting” (549 searches a month at US$0.13 a click), “painters near me” (329 searches a month at US$11.49 a click), and “house painter” (68 searches a month with no Google click price).

In Cleveland, “interior painting” is the keyword furthest from the country median: US$0.13 a click, 98.7% below the US$10.09 median click price for painter across this country's tracked cities.

In Cleveland, “commercial painters” is the least-searched of the counted keywords tracked here, at 8 searches a month.

In Cleveland, 6 of the 9 counted painter keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
house painterGeneral searches68no price
house paintingGeneral searches42US$6.40
painters near meNear me329US$11.49
interior paintingSpecific jobs549US$0.13
exterior house paintingSpecific jobs42US$16.63
fence paintingSpecific jobs22US$0.19
roof paintingSpecific jobs17US$0.54
painting quoteSpecific jobs11no price
commercial paintersSpecific jobs8no price
plastering
Related, not counted
Related keywords246US$0.17
wallpaper removal
Related, not counted
Related keywords35US$4.86
Ranks and trend

How Cleveland compares in the United States

Over the 48 months tracked, painters searches in Cleveland peaked in March 2025 at 2,640 and were lowest in December 2023 at 450. Cleveland's single latest tracked month is down 51.7% on the same month a year ago and down 56.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Cleveland, the keyword changing fastest year on year is "interior painting", up 440.2%.

  • Cleveland is 2nd of 50 United States cities by click price, among the three lowest.
  • Cleveland is 7th of 50 United States cities by monthly searches, mid-table.
  • Cleveland is 1st of 3 Ohio cities by click price, the lowest.
  • Cleveland is 1st of 3 Ohio cities by monthly searches, the highest.
  • For this service, Cleveland sits in Ohio, which is 8th of 31 states by businesses per 10,000 people, mid-table (an average of 0.9 businesses per 10,000 people across Ohio).
  • Cleveland's 50.2 searches a month per 100,000 people is above the country-wide rate of 22.5 for this service.
  • Cleveland's median painter click price of US$4.83 is 52.1% below the country median of US$10.09.
  • Counted searches over the last 12 months are down 3.5% on the 12 months before.
  • In Cleveland, searches peak in March, about 56.9% above the monthly average, and are lowest in December.
Businesses

Painter businesses in Cleveland

The US Census Bureau counts 234 businesses in this industry in Cleveland, OH (2023), about 1.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,165,775 (Cleveland, OH). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Painter click prices in 6 countries

United States is 6th of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
United KingdomUS$0.9050.925
IrelandUS$1.5191.95
New ZealandUS$3.53115.46
AustraliaUS$5.7161.425
CanadaUS$7.1231.813
United States
this page's country
US$10.0922.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for painters in the United States

Licensing is set by each state.

FAQ

Questions people ask about painter ads in Cleveland

How much does a Google Ads click cost for a painter in Cleveland?

US$4.83 a click at the search-weighted average across the counted painter search terms in Cleveland (Google Ads via DataForSEO, pulled October 13, 2026). Cleveland is 2nd of 50 United States cities by click price, among the three lowest.

How many people search for a painter in Cleveland each month?

1,088 searches a month on average over the last 12 months, down 3.5% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for painters in Cleveland?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$143 in clicks at US$4.83 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Painting and Wall Covering Contractors). Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Cleveland with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Painter in Cincinnati, Painter in Columbus, Painter in New York, Painter across United States, All services in Cleveland.

Privacy · Terms