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Mechanic ads in Memphis: US$3.51 a click

A Google Ads click for a mechanic in Memphis costs US$3.51 at the search-weighted average (3,215 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 9.2% on the 12 months before.

The 10-second read
Click price, weighted avg
US$3.51
Searches a month
3,215
Year on year
down 9.2%
Click cost per booked job
put in your rates

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

In Memphis, the lowest click price on this page is specific jobs at US$2.82. The highest click price on this page in Memphis is near me at US$3.76.

Cost per booked job

What a booked job costs in clicks

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Cost per booked job in Memphis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Memphis figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$3.69put in your rates
Near meUS$3.76put in your rates
Specific jobsUS$2.82put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the mechanic searches are in Memphis

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Memphis, at 44.7%.

In Memphis, near me has the highest click price among the counted intent groups, at US$3.76 a click.

General searches

“mechanic”, “car mechanic”
Searches a month1,436, 44.7% of counted searches
Click price, weighted avgUS$3.69

Near me

Highest click price on this page
“mechanic near me”, “car mechanic near me”
Searches a month1,006, 31.3% of counted searches
Click price, weighted avgUS$3.76
In Memphis, 3rd of 3 niches on this page by click price, the highest.

Urgent

“emergency mobile mechanic”, “car won't start”
Searches a month28, 0.9% of counted searches
Click price, weighted avgno Google price

Specific jobs

Lowest click price on this page
“car service”, “brake repair”, “car battery replacement”
Searches a month745, 23.2% of counted searches
Click price, weighted avgUS$2.82
In Memphis, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“tire fitting”
Searches a month6
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of mechanic ads in Memphis

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
284.9
Calls or forms
44.2
Booked jobs
put in yours
Click cost per booked job
put in yours

US$1,000 at US$3.51 a click buys about 284.9 clicks a month.

Put in your call and booking rates to see how many booked jobs this buys.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every mechanic keyword tracked in Memphis

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched mechanic keywords in Memphis are “mechanic” (922 searches a month at US$3.73 a click), “mechanic near me” (887 searches a month at US$3.55 a click), and “car battery replacement” (522 searches a month at US$2.59 a click).

In Memphis, “car service” is the keyword furthest from the country median: US$1.36 a click, 75.1% below the US$5.46 median click price for mechanic across this country's tracked cities.

In Memphis, “emergency mobile mechanic” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Memphis, 7 of the 9 counted mechanic keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
mechanicGeneral searches922US$3.73
car mechanicGeneral searches514US$3.63
mechanic near meNear me887US$3.55
car mechanic near meNear me119US$5.29
car won't startUrgent26no price
emergency mobile mechanicUrgent2no price
car battery replacementSpecific jobs522US$2.59
car serviceSpecific jobs138US$1.36
brake repairSpecific jobs85US$6.59
tire fitting
Related, not counted
Related keywords6no price
Ranks and trend

How Memphis compares in the United States

Over the 48 months tracked, mechanics searches in Memphis peaked in January 2026 at 7,530 and were lowest in November 2022 at 2,080. Memphis's single latest tracked month is down 31.5% on the same month a year ago and down 24.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Memphis, the keyword changing fastest year on year is "emergency mobile mechanic", down 70.0%.

  • Memphis is 4th of 50 United States cities by click price, mid-table.
  • Memphis is 43rd of 50 United States cities by monthly searches, mid-table.
  • Memphis is 1st of 2 Tennessee cities by click price, the lowest.
  • Memphis is 2nd of 2 Tennessee cities by monthly searches, the lowest.
  • For this service, Memphis sits in Tennessee, which is 2nd of 31 states by businesses per 10,000 people, among the three lowest (an average of 1.7 businesses per 10,000 people across Tennessee).
  • Memphis's 239.7 searches a month per 100,000 people is above the country-wide rate of 194.2 for this service.
  • Memphis's median mechanic click price of US$3.51 is 35.7% below the country median of US$5.46.
  • Counted searches over the last 12 months are down 9.2% on the 12 months before.
  • In Memphis, searches peak in January, about 32.5% above the monthly average, and are lowest in November.
Businesses

Mechanic businesses in Memphis

The US Census Bureau counts 212 businesses in this industry in Memphis, TN-MS-AR (2023), about 1.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,341,412 (Memphis, TN-MS-AR). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Mechanic click prices in 6 countries

United States is 6th of 6 countries by median mechanic click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.84811.55
New ZealandUS$1.74697.56
CanadaUS$2.21407.113
United KingdomUS$2.35242.125
AustraliaUS$2.58854.425
United States
this page's country
US$5.46194.250

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for mechanics in the United States

Licensing is set by each state.

FAQ

Questions people ask about mechanic ads in Memphis

How much does a Google Ads click cost for a mechanic in Memphis?

US$3.51 a click at the search-weighted average across the counted mechanic search terms in Memphis (Google Ads via DataForSEO, pulled October 13, 2026). Memphis is 4th of 50 United States cities by click price, mid-table.

How many people search for a mechanic in Memphis each month?

3,215 searches a month on average over the last 12 months, down 9.2% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for mechanics in Memphis?

There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (General Automotive Repair). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Memphis with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Automotive - Repair, Service & Parts
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Mechanic in Nashville, Mechanic in New York, Mechanic in Los Angeles, Mechanic across United States, All services in Memphis.

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