Mechanic ads in Dallas: US$6.00 a click
A Google Ads click for a mechanic in Dallas costs US$6.00 at the search-weighted average (9,951 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 20.8% on the 12 months before.
There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.
In Dallas, the lowest click price on this page is general searches at US$5.44. The highest click price on this page in Dallas is specific jobs at US$6.44.
What a booked job costs in clicks
There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.
Cost per booked job in Dallas is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dallas figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| General searches | US$5.44 | put in your rates |
| Near me | US$6.16 | put in your rates |
| Specific jobs | US$6.44 | put in your rates |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the mechanic searches are in Dallas
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Near me are the largest share of counted search volume in Dallas, at 49.8%.
In Dallas, specific jobs has the highest click price among the counted intent groups, at US$6.44 a click.
General searches
Lowest click price on this pageNear me
Urgent
Specific jobs
Highest click price on this pageRelated keywords
Not countedPlan a month of mechanic ads in Dallas
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
US$1,000 at US$6.00 a click buys about 166.7 clicks a month.
Put in your call and booking rates to see how many booked jobs this buys.
Put in your value per job and your margin to see whether this pays back.
Every mechanic keyword tracked in Dallas
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched mechanic keywords in Dallas are “mechanic near me” (4,483 searches a month at US$6.13 a click), “mechanic” (1,867 searches a month at US$6.24 a click), and “car battery replacement” (1,272 searches a month at US$6.01 a click).
In Dallas, “brake repair” is the keyword furthest from the country median: US$9.09 a click, 66.5% above the US$5.46 median click price for mechanic across this country's tracked cities.
In Dallas, “emergency mobile mechanic” is the least-searched of the counted keywords tracked here, at 7 searches a month.
In Dallas, 7 of the 9 counted mechanic keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| mechanic | General searches | 1,867 | US$6.24 |
| car mechanic | General searches | 1,131 | US$4.11 |
| mechanic near me | Near me | 4,483 | US$6.13 |
| car mechanic near me | Near me | 476 | US$6.46 |
| car won't start | Urgent | 44 | no price |
| emergency mobile mechanic | Urgent | 7 | no price |
| car battery replacement | Specific jobs | 1,272 | US$6.01 |
| brake repair | Specific jobs | 422 | US$9.09 |
| car service | Specific jobs | 249 | US$4.16 |
| tire fitting Related, not counted | Related keywords | 10 | US$0.86 |
How Dallas compares in the United States
Over the 48 months tracked, mechanics searches in Dallas peaked in March 2025 at 16,260 and were lowest in June 2026 at 8,090. Dallas's single latest tracked month is down 6.1% on the same month a year ago and down 17.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dallas, the keyword changing fastest year on year is "car won't start", down 55.1%.
- Dallas is 34th of 50 United States cities by click price, mid-table.
- Dallas is 7th of 50 United States cities by monthly searches, mid-table.
- Dallas is 3rd of 4 Texas cities by click price, among the three lowest.
- Dallas is 3rd of 4 Texas cities by monthly searches, among the three highest.
- For this service, Dallas sits in Texas, which is 3rd of 31 states by businesses per 10,000 people, among the three lowest (an average of 1.9 businesses per 10,000 people across Texas).
- Dallas's 117.4 searches a month per 100,000 people is below the country-wide rate of 194.2 for this service.
- Dallas's median mechanic click price of US$6.00 is 9.9% above the country median of US$5.46.
- Counted searches over the last 12 months are down 20.8% on the 12 months before.
- In Dallas, searches are fairly even through the year; the busiest month, March, is not a strong peak.
Mechanic businesses in Dallas
The US Census Bureau counts 1,725 businesses in this industry in Dallas-Fort Worth-Arlington, TX (2023), about 2.0 for every 10,000 people.
What is counted: employer establishments.
Counts cover businesses with employees; most sole traders are not included.
Population: 8,477,157 (Dallas-Fort Worth-Arlington, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Mechanic click prices in 6 countries
United States is 6th of 6 countries by median mechanic click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| Ireland | US$0.84 | 811.5 | 5 |
| New Zealand | US$1.74 | 697.5 | 6 |
| Canada | US$2.21 | 407.1 | 13 |
| United Kingdom | US$2.35 | 242.1 | 25 |
| Australia | US$2.58 | 854.4 | 25 |
| United States this page's country | US$5.46 | 194.2 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for mechanics in the United States
Licensing is set by each state.
Questions people ask about mechanic ads in Dallas
How much does a Google Ads click cost for a mechanic in Dallas?
US$6.00 a click at the search-weighted average across the counted mechanic search terms in Dallas (Google Ads via DataForSEO, pulled October 13, 2026). Dallas is 34th of 50 United States cities by click price, mid-table.
How many people search for a mechanic in Dallas each month?
9,951 searches a month on average over the last 12 months, down 20.8% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).
What does a booked job cost in clicks for mechanics in Dallas?
There is a sourced lead rate for mechanic (15.51% of clicks call or fill a form; US benchmark, LocaliQ 2026, Automotive - Repair, Service & Parts) but no sourced booking rate, so this page prints no cost per booked job. Put in your own booking rate in the planner below to see it.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (General Automotive Repair). Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Dallas with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
Google Ads reports click prices in US$, so no currency conversion applies.
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | License |
|---|---|
DataForSEO, retrieved October 13, 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Automotive - Repair, Service & Parts | Published benchmark, cited |
Business counts, 2023 | US government work / public domain |
Population |
Related: Mechanic in Houston, Mechanic in San Antonio, Mechanic in Austin, Mechanic across United States, All services in Dallas.
