sixtysteps.co

Landscaper ads in Indianapolis: US$4.94 a click

A Google Ads click for a landscaper in Indianapolis costs US$4.94 at the search-weighted average (581 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 15.8% on the 12 months before.

The 10-second read
Click price, weighted avg
US$4.94
Searches a month
581
Year on year
down 15.8%
Click cost per booked job
US$146

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$146 in clicks at US$4.94 a click.

In Indianapolis, the lowest click price on this page is near me at US$3.05. The highest click price on this page in Indianapolis is general searches at US$6.65.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$146 in clicks at US$4.94 a click.

Cost per booked job in Indianapolis is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Indianapolis figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$6.65US$197
Near meUS$3.05US$90
Specific jobsUS$3.63US$107

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the landscaper searches are in Indianapolis

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Indianapolis, at 52.6%.

In Indianapolis, general searches has the highest click price among the counted intent groups, at US$6.65 a click.

General searches

Highest click price on this page
“landscaper”, “landscaping services”
Searches a month305, 52.6% of counted searches
Click price, weighted avgUS$6.65
In Indianapolis, 3rd of 3 niches on this page by click price, the highest.

Near me

Lowest click price on this page
“landscaper near me”
Searches a month92, 15.9% of counted searches
Click price, weighted avgUS$3.05
In Indianapolis, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

“landscape design”, “garden design”, “retaining wall construction”, “turf installation”, “paving installation”, “garden landscaping”, “outdoor landscaping”
Searches a month183, 31.6% of counted searches
Click price, weighted avgUS$3.63

Related keywords

Not counted
“lawn mowing”, “tree removal”
Searches a month1,620
Click price, weighted avgUS$2.33
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of landscaper ads in Indianapolis

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
202.4
Calls or forms
16.3
Booked jobs
6.8
Click cost per booked job
US$146

US$1,000 at US$4.94 a click buys about 202.4 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 16.3 calls and 6.8 booked jobs, so each booked job costs about US$146 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every landscaper keyword tracked in Indianapolis

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched landscaper keywords in Indianapolis are “landscaper” (183 searches a month at US$6.65 a click), “landscaping services” (122 searches a month with no Google click price), and “landscaper near me” (92 searches a month at US$3.05 a click).

In Indianapolis, “turf installation” is the keyword furthest from the country median: US$33.17 a click, 377.3% above the US$6.95 median click price for landscaper across this country's tracked cities.

In Indianapolis, “outdoor landscaping” is the least-searched of the counted keywords tracked here, at 9 searches a month.

In Indianapolis, 5 of the 10 counted landscaper keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
landscaperGeneral searches183US$6.65
landscaping servicesGeneral searches122no price
landscaper near meNear me92US$3.05
landscape designSpecific jobs73US$0.05
garden landscapingSpecific jobs45no price
garden designSpecific jobs24US$2.21
paving installationSpecific jobs13no price
turf installationSpecific jobs10US$33.17
outdoor landscapingSpecific jobs9no price
retaining wall constructionSpecific jobs9no price
lawn mowing
Related, not counted
Related keywords1,540US$1.09
tree removal
Related, not counted
Related keywords80US$26.28
Ranks and trend

How Indianapolis compares in the United States

Over the 48 months tracked, landscapers searches in Indianapolis peaked in March 2025 at 1,200 and were lowest in November 2023 at 170. Indianapolis's single latest tracked month is down 21.8% on the same month a year ago and down 18.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Indianapolis, the keyword changing fastest year on year is "garden landscaping", up 100.0%.

  • Indianapolis is 10th of 50 United States cities by click price, mid-table.
  • Indianapolis is 33rd of 50 United States cities by monthly searches, mid-table.
  • Indianapolis is the only city in Indiana in this set, so there is no same-state rank.
  • For this service, Indianapolis sits in Indiana, which is 15th of 31 states by businesses per 10,000 people, mid-table (an average of 3.6 businesses per 10,000 people across Indiana).
  • Indianapolis's 26.3 searches a month per 100,000 people is below the country-wide rate of 32.5 for this service.
  • Indianapolis's median landscaper click price of US$4.94 is 28.9% below the country median of US$6.95.
  • Counted searches over the last 12 months are down 15.8% on the 12 months before.
  • In Indianapolis, searches peak in March, about 52.0% above the monthly average, and are lowest in December.
Businesses

Landscaper businesses in Indianapolis

The US Census Bureau counts 798 businesses in this industry in Indianapolis-Carmel-Greenwood, IN (2023), about 3.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 2,205,695 (Indianapolis-Carmel-Greenwood, IN). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Landscaper click prices in 6 countries

United States is 6th of 6 countries by median landscaper click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$1.74100.55
United KingdomUS$2.0240.325
New ZealandUS$2.6463.06
AustraliaUS$4.3672.725
CanadaUS$4.4932.413
United States
this page's country
US$6.9532.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for landscapers in the United States

Licensing is set by each state.

FAQ

Questions people ask about landscaper ads in Indianapolis

How much does a Google Ads click cost for a landscaper in Indianapolis?

US$4.94 a click at the search-weighted average across the counted landscaper search terms in Indianapolis (Google Ads via DataForSEO, pulled October 13, 2026). Indianapolis is 10th of 50 United States cities by click price, mid-table.

How many people search for a landscaper in Indianapolis each month?

581 searches a month on average over the last 12 months, down 15.8% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for landscapers in Indianapolis?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$146 in clicks at US$4.94 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Landscaping Services). Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Indianapolis with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Landscaper in New York, Landscaper in Los Angeles, Landscaper in Chicago, Landscaper across United States, All services in Indianapolis.

Privacy · Terms