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Electrician ads in Seattle: US$23.27 a click

A Google Ads click for an electrician in Seattle costs US$23.27 at the search-weighted average (3,070 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 19.1% on the 12 months before.

The 10-second read
Click price, weighted avg
US$23.27
Searches a month
3,070
Year on year
down 19.1%
Click cost per booked job
US$688

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$688 in clicks at US$23.27 a click.

In Seattle, the lowest click price on this page is general searches at US$15.37. The highest click price on this page in Seattle is near me at US$37.03.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$688 in clicks at US$23.27 a click.

Cost per booked job in Seattle is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Seattle figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$15.37US$455
Near meUS$37.03US$1,095
UrgentUS$25.49US$754
Specific jobsUS$18.32US$542

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the electrician searches are in Seattle

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Seattle, at 52.1%.

In Seattle, near me has the highest click price among the counted intent groups, at US$37.03 a click.

An urgent search (“emergency electrician”) costs US$25.49 a click, against US$15.37 for “electrician”.

General searches

Lowest click price on this page
“electrician”
Searches a month1,600, 52.1% of counted searches
Click price, weighted avgUS$15.37
In Seattle, 1st of 4 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“electrician near me”
Searches a month1,045, 34.0% of counted searches
Click price, weighted avgUS$37.03
In Seattle, 4th of 4 niches on this page by click price, the highest.

Urgent

“emergency electrician”, “24 hour electrician”
Searches a month52, 1.7% of counted searches
Click price, weighted avgUS$25.49

Specific jobs

“ceiling fan installation”, “switchboard upgrade”, “ev charger installation”, “smoke alarm installation”, “lighting installation”, “electrical contractor”
Searches a month373, 12.1% of counted searches
Click price, weighted avgUS$18.32

Related keywords

Not counted
“solar electrician”
Searches a month10
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of electrician ads in Seattle

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
43.0
Calls or forms
3.5
Booked jobs
1.5
Click cost per booked job
US$688

US$1,000 at US$23.27 a click buys about 43.0 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 3.5 calls and 1.5 booked jobs, so each booked job costs about US$688 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every electrician keyword tracked in Seattle

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Seattle are “electrician” (1,600 searches a month at US$15.37 a click), “electrician near me” (1,045 searches a month at US$37.03 a click), and “electrical contractor” (156 searches a month at US$9.61 a click).

In Seattle, “smoke alarm installation” is the keyword furthest from the country median: US$41.23 a click, 96.4% above the US$20.99 median click price for electrician across this country's tracked cities.

In Seattle, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Seattle, 8 of the 10 counted electrician keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
electricianGeneral searches1,600US$15.37
electrician near meNear me1,045US$37.03
emergency electricianUrgent42US$25.49
24 hour electricianUrgent10no price
electrical contractorSpecific jobs156US$9.61
smoke alarm installationSpecific jobs78US$41.23
ev charger installationSpecific jobs76US$25.16
ceiling fan installationSpecific jobs43US$1.70
lighting installationSpecific jobs18US$5.32
switchboard upgradeSpecific jobs2no price
solar electrician
Related, not counted
Related keywords10no price
Ranks and trend

How Seattle compares in the United States

Over the 48 months tracked, electricians searches in Seattle peaked in March 2025 at 4,870 and were lowest in February 2023 at 2,220. Seattle's single latest tracked month is down 6.7% on the same month a year ago and down 23.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Seattle, the keyword changing fastest year on year is "smoke alarm installation", up 66.1%.

  • Seattle is 30th of 50 United States cities by click price, mid-table.
  • Seattle is 17th of 50 United States cities by monthly searches, mid-table.
  • Seattle is the only city in Washington in this set, so there is no same-state rank.
  • For this service, Seattle sits in Washington, which is 22nd of 31 states by businesses per 10,000 people, mid-table (an average of 2.5 businesses per 10,000 people across Washington).
  • Seattle's 73.8 searches a month per 100,000 people is below the country-wide rate of 90.8 for this service.
  • Seattle's median electrician click price of US$23.27 is 10.9% above the country median of US$20.99.
  • Counted searches over the last 12 months are down 19.1% on the 12 months before.
  • In Seattle, searches are fairly even through the year; the busiest month, August, is not a strong peak.
Businesses

Electrician businesses in Seattle

The US Census Bureau counts 1,051 businesses in this industry in Seattle-Tacoma-Bellevue, WA (2023), about 2.5 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 4,161,883 (Seattle-Tacoma-Bellevue, WA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Electrician click prices in 6 countries

United States is 6th of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$4.42314.75
New ZealandUS$6.10214.36
United KingdomUS$6.90170.025
CanadaUS$7.85106.513
AustraliaUS$17.29290.425
United States
this page's country
US$20.9990.850

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for electricians in the United States

Licensing is set by each state.

FAQ

Questions people ask about electrician ads in Seattle

How much does a Google Ads click cost for an electrician in Seattle?

US$23.27 a click at the search-weighted average across the counted electrician search terms in Seattle (Google Ads via DataForSEO, pulled October 13, 2026). Seattle is 30th of 50 United States cities by click price, mid-table.

How many people search for an electrician in Seattle each month?

3,070 searches a month on average over the last 12 months, down 19.1% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for electricians in Seattle?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$688 in clicks at US$23.27 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Electrical Contractors and Other Wiring Installation Contractors). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Seattle with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Electrician in New York, Electrician in Los Angeles, Electrician in Chicago, Electrician across United States, All services in Seattle.

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