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Electrician ads in San Francisco: US$10.10 a click

A Google Ads click for an electrician in San Francisco costs US$10.10 at the search-weighted average (4,806 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 73.3% on the 12 months before.

The 10-second read
Click price, weighted avg
US$10.10
Searches a month
4,806
Year on year
up 73.3%
Click cost per booked job
US$299

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$299 in clicks at US$10.10 a click.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$299 in clicks at US$10.10 a click.

Cost per booked job in San Francisco is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not San Francisco figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesUS$7.95US$235
Near meUS$18.87US$558

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the electrician searches are in San Francisco

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in San Francisco, at 70.3%.

In San Francisco, near me has the highest click price among the counted intent groups, at US$18.87 a click.

General searches

“electrician”
Searches a month3,378, 70.3% of counted searches
Click price, weighted avgUS$7.95

Near me

“electrician near me”
Searches a month827, 17.2% of counted searches
Click price, weighted avgUS$18.87

Urgent

“emergency electrician”, “24 hour electrician”
Searches a month121, 2.5% of counted searches
Click price, weighted avgno Google price

Specific jobs

“ceiling fan installation”, “switchboard upgrade”, “ev charger installation”, “smoke alarm installation”, “lighting installation”, “electrical contractor”
Searches a month480, 10.0% of counted searches
Click price, weighted avgno Google price

Related keywords

Not counted
“solar electrician”
Searches a month44
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of electrician ads in San Francisco

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
99.0
Calls or forms
8.0
Booked jobs
3.3
Click cost per booked job
US$299

US$1,000 at US$10.10 a click buys about 99.0 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 8.0 calls and 3.3 booked jobs, so each booked job costs about US$299 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every electrician keyword tracked in San Francisco

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in San Francisco are “electrician” (3,378 searches a month at US$7.95 a click), “electrician near me” (827 searches a month at US$18.87 a click), and “electrical contractor” (261 searches a month with no Google click price).

In San Francisco, “electrician” is the keyword furthest from the country median: US$7.95 a click, 62.1% below the US$20.99 median click price for electrician across this country's tracked cities.

In San Francisco, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In San Francisco, 2 of the 10 counted electrician keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
electricianGeneral searches3,378US$7.95
electrician near meNear me827US$18.87
emergency electricianUrgent109no price
24 hour electricianUrgent12no price
electrical contractorSpecific jobs261no price
ev charger installationSpecific jobs113no price
smoke alarm installationSpecific jobs60no price
ceiling fan installationSpecific jobs26no price
lighting installationSpecific jobs18no price
switchboard upgradeSpecific jobs2no price
solar electrician
Related, not counted
Related keywords44no price
Ranks and trend

How San Francisco compares in the United States

Over the 48 months tracked, electricians searches in San Francisco peaked in February 2026 at 20,520 and were lowest in June 2023 at 1,220. San Francisco's single latest tracked month is up 46.4% on the same month a year ago and up 32.7% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In San Francisco, the keyword changing fastest year on year is "electrician", up 288.3%.

  • San Francisco is 2nd of 50 United States cities by click price, among the three lowest.
  • San Francisco is 7th of 50 United States cities by monthly searches, mid-table.
  • San Francisco is 1st of 6 California cities by click price, the lowest.
  • San Francisco is 3rd of 6 California cities by monthly searches, among the three highest.
  • For this service, San Francisco sits in California, which is 24th of 31 states by businesses per 10,000 people, mid-table (an average of 2.6 businesses per 10,000 people across California).
  • San Francisco's 103.8 searches a month per 100,000 people is above the country-wide rate of 90.8 for this service.
  • San Francisco's median electrician click price of US$10.10 is 51.9% below the country median of US$20.99.
  • Counted searches over the last 12 months are up 73.3% on the 12 months before.
  • In San Francisco, searches peak in February, about 145.9% above the monthly average, and are lowest in October.
Businesses

Electrician businesses in San Francisco

The US Census Bureau counts 1,162 businesses in this industry in San Francisco-Oakland-Fremont, CA (2023), about 2.5 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 4,630,041 (San Francisco-Oakland-Fremont, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Electrician click prices in 6 countries

United States is 6th of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$4.42314.75
New ZealandUS$6.10214.36
United KingdomUS$6.90170.025
CanadaUS$7.85106.513
AustraliaUS$17.29290.425
United States
this page's country
US$20.9990.850

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for electricians in the United States

Licensing is set by each state.

FAQ

Questions people ask about electrician ads in San Francisco

How much does a Google Ads click cost for an electrician in San Francisco?

US$10.10 a click at the search-weighted average across the counted electrician search terms in San Francisco (Google Ads via DataForSEO, pulled October 13, 2026). San Francisco is 2nd of 50 United States cities by click price, among the three lowest.

How many people search for an electrician in San Francisco each month?

4,806 searches a month on average over the last 12 months, up 73.3% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked job cost in clicks for electricians in San Francisco?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$299 in clicks at US$10.10 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Electrical Contractors and Other Wiring Installation Contractors). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to San Francisco with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Electrician in Los Angeles, Electrician in Riverside, Electrician in San Diego, Electrician across United States, All services in San Francisco.

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