Electrician ads in Houston: US$26.56 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about US$786 in clicks at US$26.56 a click.

Cost per booked job in Houston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Houston figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the electrician searches are in Houston

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Houston, at 50.3%.

In Houston, urgent has the highest click price among the counted intent groups, at US$54.17 a click.

An urgent search (“emergency electrician”) costs US$52.93 a click, against US$25.31 for “electrician”.

Plan a month of electrician ads in Houston

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every electrician keyword tracked in Houston

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Houston are “electrician” (4,683 searches a month at US$25.31 a click), “electrician near me” (2,825 searches a month at US$31.86 a click), and “electrical contractor” (1,005 searches a month at US$17.57 a click).

In Houston, “24 hour electrician” is the keyword furthest from the country median: US$60.93 a click, 190.3% above the US$20.99 median click price for electrician across this country's tracked cities.

In Houston, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Houston, 9 of the 10 counted electrician keywords tracked here have a recorded Google click price.

How Houston compares in the United States

Over the 48 months tracked, electricians searches in Houston peaked in July 2024 at 23,080 and were lowest in November 2022 at 5,370. Houston's single latest tracked month is up 7.6% on the same month a year ago and down 59.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Houston, the keyword changing fastest year on year is "lighting installation", up 244.3%.

• Houston is 39th of 50 United States cities by click price, mid-table.
• Houston is 4th of 50 United States cities by monthly searches, mid-table.
• Houston is 2nd of 4 Texas cities by click price, among the three lowest.
• Houston is 1st of 4 Texas cities by monthly searches, the highest.
• For this service, Houston sits in Texas, which is 7th of 31 states by businesses per 10,000 people, mid-table (an average of 2.0 businesses per 10,000 people across Texas).
• Houston's 117.8 searches a month per 100,000 people is above the country-wide rate of 90.8 for this service.
• Houston's median electrician click price of US$26.56 is 26.5% above the country median of US$20.99.
• Counted searches over the last 12 months are up 2.5% on the 12 months before.
• In Houston, searches peak in July, about 32.7% above the monthly average, and are lowest in December.

Electrician businesses in Houston

The US Census Bureau counts 1,310 businesses in this industry in Houston-Pasadena-The Woodlands, TX (2023), about 1.7 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 7,904,627 (Houston-Pasadena-The Woodlands, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Electrician click prices in 6 countries

United States is 6th of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for electricians in the United States

Licensing is set by each state.

Questions people ask about electrician ads in Houston

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.