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Dog groomer ads in Virginia Beach: US$2.49 a click

A Google Ads click for a dog groomer in Virginia Beach costs US$2.49 at the search-weighted average (2,051 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 30.3% on the 12 months before.

The 10-second read
Click price, weighted avg
US$2.49
Searches a month
2,051
Year on year
down 30.3%
Click cost per booked groom
put in your rates

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

In Virginia Beach, the lowest click price on this page is specific jobs at US$1.38. The highest click price on this page in Virginia Beach is general searches at US$2.76.

Cost per booked groom

What a booked groom costs in clicks

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

Cost per booked groom in Virginia Beach is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Virginia Beach figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked groom
General searchesUS$2.76put in your rates
Near meUS$2.47put in your rates
Specific jobsUS$1.38put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the dog groomer searches are in Virginia Beach

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Virginia Beach, at 64.7%.

In Virginia Beach, general searches has the highest click price among the counted intent groups, at US$2.76 a click.

General searches

Highest click price on this page
“dog groomer”, “dog grooming”
Searches a month576, 28.1% of counted searches
Click price, weighted avgUS$2.76
In Virginia Beach, 3rd of 3 niches on this page by click price, the highest.

Near me

“dog groomer near me”, “mobile dog groomer”, “dog grooming near me”
Searches a month1,328, 64.7% of counted searches
Click price, weighted avgUS$2.47

Specific jobs

Lowest click price on this page
“dog wash”, “dog nail trim”, “puppy grooming”, “cat groomer”, “dog grooming prices”, “full dog groom”
Searches a month147, 7.2% of counted searches
Click price, weighted avgUS$1.38
In Virginia Beach, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“pet grooming”
Searches a month104
Click price, weighted avgUS$2.38
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of dog groomer ads in Virginia Beach

Put in your own value per groom and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
401.6
Calls or forms
65.1
Booked grooms
put in yours
Click cost per booked groom
put in yours

US$1,000 at US$2.49 a click buys about 401.6 clicks a month.

Put in your call and booking rates to see how many booked grooms this buys.

Put in your value per groom and your margin to see whether this pays back.

Keywords

Every dog groomer keyword tracked in Virginia Beach

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dog groomer keywords in Virginia Beach are “dog groomer near me” (655 searches a month at US$2.49 a click), “dog grooming near me” (655 searches a month at US$2.49 a click), and “dog groomer” (288 searches a month at US$2.76 a click).

In Virginia Beach, “dog wash” is the keyword furthest from the country median: US$0.63 a click, 74.8% below the US$2.50 median click price for dog groomer across this country's tracked cities.

In Virginia Beach, “full dog groom” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Virginia Beach, 8 of the 11 counted dog groomer keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
dog groomerGeneral searches288US$2.76
dog groomingGeneral searches288US$2.76
dog groomer near meNear me655US$2.49
dog grooming near meNear me655US$2.49
mobile dog groomerNear me18US$1.17
cat groomerSpecific jobs59US$1.19
dog washSpecific jobs48US$0.63
dog nail trimSpecific jobs20US$3.75
dog grooming pricesSpecific jobs10no price
puppy groomingSpecific jobs9no price
full dog groomSpecific jobs1no price
pet grooming
Related, not counted
Related keywords104US$2.38
Ranks and trend

How Virginia Beach compares in the United States

Over the 48 months tracked, dog groomers searches in Virginia Beach peaked in March 2023 at 5,210 and were lowest in February 2026 at 1,700. Virginia Beach's single latest tracked month is down 22.4% on the same month a year ago and down 32.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Virginia Beach, the keyword changing fastest year on year is "dog grooming prices", down 57.1%.

  • Virginia Beach is 25th of 50 United States cities by click price, mid-table.
  • Virginia Beach is 44th of 50 United States cities by monthly searches, mid-table.
  • Virginia Beach is 2nd of 2 Virginia cities by click price, the highest.
  • Virginia Beach is 1st of 2 Virginia cities by monthly searches, the highest.
  • For this service, Virginia Beach sits in Virginia, which is 22nd of 31 states by businesses per 10,000 people, mid-table (an average of 0.9 businesses per 10,000 people across Virginia).
  • Virginia Beach's 114.1 searches a month per 100,000 people is below the country-wide rate of 159.9 for this service.
  • Virginia Beach's median dog groomer click price of US$2.49 is 0.4% below the country median of US$2.50.
  • Counted searches over the last 12 months are down 30.3% on the 12 months before.
  • In Virginia Beach, searches peak in March, about 19.9% above the monthly average, and are lowest in October.
Businesses

Dog groomer businesses in Virginia Beach

The US Census Bureau counts 162 businesses in this industry in Virginia Beach-Chesapeake-Norfolk, VA-NC (2023), about 0.9 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,797,213 (Virginia Beach-Chesapeake-Norfolk, VA-NC). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Dog groomer click prices in 6 countries

United States is 6th of 6 countries by median dog groomer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.17592.85
United KingdomUS$0.59240.625
AustraliaUS$0.97453.225
CanadaUS$1.17203.413
New ZealandUS$1.51246.56
United States
this page's country
US$2.50160.050

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for dog groomers in the United States

Licensing is set by each state.

FAQ

Questions people ask about dog groomer ads in Virginia Beach

How much does a Google Ads click cost for a dog groomer in Virginia Beach?

US$2.49 a click at the search-weighted average across the counted dog groomer search terms in Virginia Beach (Google Ads via DataForSEO, pulled October 13, 2026). Virginia Beach is 25th of 50 United States cities by click price, mid-table.

How many people search for a dog groomer in Virginia Beach each month?

2,051 searches a month on average over the last 12 months, down 30.3% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked groom cost in clicks for dog groomers in Virginia Beach?

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Pet Care (except Veterinary) Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Virginia Beach with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked groom is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Animals & Pets
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Dog groomer in Richmond, Dog groomer in New York, Dog groomer in Los Angeles, Dog groomer across United States, All services in Virginia Beach.

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