Dog groomer ads in Houston: US$3.94 a click

What a booked groom costs in clicks

There is a sourced lead rate for dog groomer (16.22% of clicks call or fill a form; US benchmark, LocaliQ 2026, Animals & Pets) but no sourced booking rate, so this page prints no cost per booked groom. Put in your own booking rate in the planner below to see it.

Cost per booked groom in Houston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Houston figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the dog groomer searches are in Houston

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Houston, at 63.6%.

In Houston, specific jobs has the highest click price among the counted intent groups, at US$5.91 a click.

Plan a month of dog groomer ads in Houston

Put in your own value per groom and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every dog groomer keyword tracked in Houston

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dog groomer keywords in Houston are “dog groomer near me” (4,650 searches a month at US$3.58 a click), “dog grooming near me” (4,650 searches a month at US$3.58 a click), and “dog groomer” (2,233 searches a month at US$4.28 a click).

In Houston, “dog grooming prices” is the keyword furthest from the country median: US$12.35 a click, 394.0% above the US$2.50 median click price for dog groomer across this country's tracked cities.

In Houston, “full dog groom” is the least-searched of the counted keywords tracked here, at 3 searches a month.

In Houston, 10 of the 11 counted dog groomer keywords tracked here have a recorded Google click price.

How Houston compares in the United States

Over the 48 months tracked, dog groomers searches in Houston peaked in March 2025 at 28,360 and were lowest in September 2025 at 13,420. Houston's single latest tracked month is down 12.1% on the same month a year ago and down 23.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Houston, the keyword changing fastest year on year is "dog grooming prices", down 48.1%.

• Houston is 42nd of 50 United States cities by click price, mid-table.
• Houston is 4th of 50 United States cities by monthly searches, mid-table.
• Houston is 3rd of 4 Texas cities by click price, among the three lowest.
• Houston is 1st of 4 Texas cities by monthly searches, the highest.
• For this service, Houston sits in Texas, which is 9th of 31 states by businesses per 10,000 people, mid-table (an average of 0.7 businesses per 10,000 people across Texas).
• Houston's 187.5 searches a month per 100,000 people is above the country-wide rate of 159.9 for this service.
• Houston's median dog groomer click price of US$3.94 is 57.6% above the country median of US$2.50.
• Counted searches over the last 12 months are down 20.6% on the 12 months before.
• In Houston, searches peak in March, about 24.2% above the monthly average, and are lowest in September.

Dog groomer businesses in Houston

The US Census Bureau counts 447 businesses in this industry in Houston-Pasadena-The Woodlands, TX (2023), about 0.6 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 7,904,627 (Houston-Pasadena-The Woodlands, TX). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Dog groomer click prices in 6 countries

United States is 6th of 6 countries by median dog groomer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for dog groomers in the United States

Licensing is set by each state.

Questions people ask about dog groomer ads in Houston

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.