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Dentist ads in Miami: US$13.26 a click

A Google Ads click for a dentist in Miami costs US$13.26 at the search-weighted average (18,807 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 22.4% on the 12 months before.

The 10-second read
Click price, weighted avg
US$13.26
Searches a month
18,807
Year on year
down 22.4%
Click cost per booked appointment
US$218

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$218 in clicks at US$13.26 a click.

In Miami, the lowest click price on this page is near me at US$12.80. The highest click price on this page in Miami is general searches at US$13.89.

Cost per booked appointment

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$218 in clicks at US$13.26 a click.

Cost per booked appointment in Miami is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Miami figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked appointment
General searchesUS$13.89US$228
Near meUS$12.80US$210
Specific jobsUS$13.12US$215

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the dentist searches are in Miami

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Miami, at 39.3%.

In Miami, general searches has the highest click price among the counted intent groups, at US$13.89 a click.

General searches

Highest click price on this page
“dentist”, “dental clinic”
Searches a month6,558, 34.9% of counted searches
Click price, weighted avgUS$13.89
In Miami, 3rd of 3 niches on this page by click price, the highest.

Near me

Lowest click price on this page
“dentist near me”
Searches a month7,400, 39.3% of counted searches
Click price, weighted avgUS$12.80
In Miami, 1st of 3 niches on this page by click price, the lowest.

Urgent

“emergency dentist”
Searches a month0, 0.0% of counted searches
Click price, weighted avgno Google price

Specific jobs

“teeth whitening”, “cosmetic dentist”, “dental implants”, “invisalign”, “root canal”, “wisdom teeth removal”, “kids dentist”, “bulk billing dentist”
Searches a month4,849, 25.8% of counted searches
Click price, weighted avgUS$13.12
Plan

Plan a month of dentist ads in Miami

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
75.4
Calls or forms
8.0
Booked appointments
4.6
Click cost per booked appointment
US$218

US$1,000 at US$13.26 a click buys about 75.4 clicks a month.

If 10.67% of clicks call or fill a form and you book 57.1% of those calls, that is about 8.0 calls and 4.6 booked appointments, so each booked appointment costs about US$218 in clicks.

Put in your value per appointment and your margin to see whether this pays back.

Keywords

Every dentist keyword tracked in Miami

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Miami are “dentist near me” (7,400 searches a month at US$12.80 a click), “dentist” (5,500 searches a month at US$15.59 a click), and “invisalign” (2,400 searches a month at US$10.33 a click).

In Miami, “dental clinic” is the keyword furthest from the country median: US$5.04 a click, 64.8% below the US$14.33 median click price for dentist across this country's tracked cities.

In Miami, “bulk billing dentist” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Miami, 8 of the 12 counted dentist keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
dentistGeneral searches5,500US$15.59
dental clinicGeneral searches1,058US$5.04
dentist near meNear me7,400US$12.80
emergency dentistUrgentnoneno price
invisalignSpecific jobs2,400US$10.33
cosmetic dentistSpecific jobs795US$19.53
dental implantsSpecific jobs749US$23.57
teeth whiteningSpecific jobs714US$5.68
kids dentistSpecific jobs187US$8.23
bulk billing dentistSpecific jobs4no price
root canalSpecific jobsnoneno price
wisdom teeth removalSpecific jobsnoneno price
Ranks and trend

How Miami compares in the United States

Over the 48 months tracked, dentists searches in Miami peaked in April 2025 at 34,250 and were lowest in November 2025 at 12,590. Miami's single latest tracked month is up 19.4% on the same month a year ago and up 9.1% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Miami, the keyword changing fastest year on year is "dental implants", down 49.1%.

  • Miami is 20th of 50 United States cities by click price, mid-table.
  • Miami is 18th of 50 United States cities by monthly searches, mid-table.
  • Miami is 1st of 4 Florida cities by click price, the lowest.
  • Miami is 1st of 4 Florida cities by monthly searches, the highest.
  • For this service, Miami sits in Florida, which is 16th of 31 states by businesses per 10,000 people, mid-table (an average of 4.0 businesses per 10,000 people across Florida).
  • Miami's 294.3 searches a month per 100,000 people is below the country-wide rate of 524.6 for this service.
  • Miami's median dentist click price of US$13.26 is 7.5% below the country median of US$14.33.
  • Counted searches over the last 12 months are down 22.4% on the 12 months before.
  • In Miami, searches peak in April, about 27.6% above the monthly average, and are lowest in September.
Businesses

Dentist businesses in Miami

The US Census Bureau counts 3,439 businesses in this industry in Miami-Fort Lauderdale-West Palm Beach, FL (2023), about 5.4 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 6,391,072 (Miami-Fort Lauderdale-West Palm Beach, FL). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Dentist click prices in 6 countries

United States is 6th of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$2.351,315.75
New ZealandUS$3.46880.76
United KingdomUS$6.74973.525
AustraliaUS$7.46969.725
CanadaUS$13.93958.913
United States
this page's country
US$14.33524.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for dentists in the United States

Licensing is set by each state.

FAQ

Questions people ask about dentist ads in Miami

How much does a Google Ads click cost for a dentist in Miami?

US$13.26 a click at the search-weighted average across the counted dentist search terms in Miami (Google Ads via DataForSEO, pulled October 13, 2026). Miami is 20th of 50 United States cities by click price, mid-table.

How many people search for a dentist in Miami each month?

18,807 searches a month on average over the last 12 months, down 22.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked appointment cost in clicks for dentists in Miami?

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.10% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about US$218 in clicks at US$13.26 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Offices of Dentists). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Miami with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Dentists & Dental Services
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Dentist in Tampa, Dentist in Orlando, Dentist in Jacksonville, Dentist across United States, All services in Miami.

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