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Carpet cleaner ads in San Francisco: US$7.31 a click

A Google Ads click for a carpet cleaner in San Francisco costs US$7.31 at the search-weighted average (2,868 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 20.9% on the 12 months before.

The 10-second read
Click price, weighted avg
US$7.31
Searches a month
2,868
Year on year
down 20.9%
Click cost per booked clean
US$216

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$216 in clicks at US$7.31 a click.

In San Francisco, the lowest click price on this page is general searches at US$6.38. The highest click price on this page in San Francisco is specific jobs at US$10.76.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$216 in clicks at US$7.31 a click.

Cost per booked clean in San Francisco is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not San Francisco figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searchesUS$6.38US$189
Near meUS$8.32US$246
Specific jobsUS$10.76US$318

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the carpet cleaner searches are in San Francisco

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in San Francisco, at 76.0%.

In San Francisco, specific jobs has the highest click price among the counted intent groups, at US$10.76 a click.

General searches

Lowest click price on this page
“carpet cleaner”, “carpet cleaning”
Searches a month2,180, 76.0% of counted searches
Click price, weighted avgUS$6.38
In San Francisco, 1st of 3 niches on this page by click price, the lowest.

Near me

“carpet cleaner near me”, “carpet cleaning near me”
Searches a month130, 4.5% of counted searches
Click price, weighted avgUS$8.32

Specific jobs

Highest click price on this page
“steam carpet cleaning”, “carpet cleaning service”, “rug cleaning”, “carpet stain removal”, “end of lease carpet cleaning”, “commercial carpet cleaning”, “carpet cleaning quote”
Searches a month559, 19.5% of counted searches
Click price, weighted avgUS$10.76
In San Francisco, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“upholstery cleaning”
Searches a month59
Click price, weighted avgUS$11.75
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of carpet cleaner ads in San Francisco

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
136.8
Calls or forms
11.0
Booked cleans
4.6
Click cost per booked clean
US$216

US$1,000 at US$7.31 a click buys about 136.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 11.0 calls and 4.6 booked cleans, so each booked clean costs about US$216 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every carpet cleaner keyword tracked in San Francisco

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in San Francisco are “carpet cleaner” (1,090 searches a month at US$6.38 a click), “carpet cleaning” (1,090 searches a month at US$6.38 a click), and “carpet cleaning service” (215 searches a month at US$14.06 a click).

In San Francisco, “carpet cleaning quote” is the keyword furthest from the country median: US$146.48 a click, 1832.5% above the US$7.58 median click price for carpet cleaner across this country's tracked cities.

In San Francisco, “end of lease carpet cleaning” is the least-searched of the counted keywords tracked here, at 1 search a month.

In San Francisco, 9 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
carpet cleanerGeneral searches1,090US$6.38
carpet cleaningGeneral searches1,090US$6.38
carpet cleaner near meNear me65US$8.32
carpet cleaning near meNear me65US$8.32
carpet cleaning serviceSpecific jobs215US$14.06
steam carpet cleaningSpecific jobs165US$6.42
rug cleaningSpecific jobs82US$2.41
commercial carpet cleaningSpecific jobs76US$3.79
carpet stain removalSpecific jobs11no price
carpet cleaning quoteSpecific jobs9US$146.48
end of lease carpet cleaningSpecific jobs1no price
upholstery cleaning
Related, not counted
Related keywords59US$11.75
Ranks and trend

How San Francisco compares in the United States

Over the 48 months tracked, carpet cleaners searches in San Francisco peaked in November 2023 at 5,290 and were lowest in July 2026 at 2,310. San Francisco's single latest tracked month is down 8.9% on the same month a year ago and down 21.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In San Francisco, the keyword changing fastest year on year is "commercial carpet cleaning", up 184.4%.

  • San Francisco is 22nd of 50 United States cities by click price, mid-table.
  • San Francisco is 26th of 50 United States cities by monthly searches, mid-table.
  • San Francisco is 2nd of 6 California cities by click price, among the three lowest.
  • San Francisco is 5th of 6 California cities by monthly searches, among the three lowest.
  • For this service, San Francisco sits in California, which is 15th of 31 states by businesses per 10,000 people, mid-table (an average of 0.2 businesses per 10,000 people across California).
  • San Francisco's 61.9 searches a month per 100,000 people is below the country-wide rate of 99.9 for this service.
  • San Francisco's median carpet cleaner click price of US$7.31 is 3.6% below the country median of US$7.58.
  • Counted searches over the last 12 months are down 20.9% on the 12 months before.
  • In San Francisco, searches are fairly even through the year; the busiest month, November, is not a strong peak.
Businesses

Carpet cleaner businesses in San Francisco

The US Census Bureau counts 87 businesses in this industry in San Francisco-Oakland-Fremont, CA (2023), about 0.2 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 4,630,041 (San Francisco-Oakland-Fremont, CA). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Carpet cleaner click prices in 6 countries

United States is 6th of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.74403.25
New ZealandUS$1.63543.86
United KingdomUS$1.82341.425
AustraliaUS$2.26446.825
CanadaUS$2.82166.713
United States
this page's country
US$7.5899.950

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for carpet cleaners in the United States

Licensing is set by each state.

FAQ

Questions people ask about carpet cleaner ads in San Francisco

How much does a Google Ads click cost for a carpet cleaner in San Francisco?

US$7.31 a click at the search-weighted average across the counted carpet cleaner search terms in San Francisco (Google Ads via DataForSEO, pulled October 13, 2026). San Francisco is 22nd of 50 United States cities by click price, mid-table.

How many people search for a carpet cleaner in San Francisco each month?

2,868 searches a month on average over the last 12 months, down 20.9% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked clean cost in clicks for carpet cleaners in San Francisco?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$216 in clicks at US$7.31 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Carpet and Upholstery Cleaning Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to San Francisco with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Carpet cleaner in Los Angeles, Carpet cleaner in Riverside, Carpet cleaner in San Diego, Carpet cleaner across United States, All services in San Francisco.

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