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Carpet cleaner ads in Salt Lake City: US$10.60 a click

A Google Ads click for a carpet cleaner in Salt Lake City costs US$10.60 at the search-weighted average (1,998 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 15.1% on the 12 months before.

The 10-second read
Click price, weighted avg
US$10.60
Searches a month
1,998
Year on year
down 15.1%
Click cost per booked clean
US$314

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$314 in clicks at US$10.60 a click.

In Salt Lake City, the lowest click price on this page is near me at US$6.18. The highest click price on this page in Salt Lake City is specific jobs at US$18.09.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$314 in clicks at US$10.60 a click.

Cost per booked clean in Salt Lake City is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Salt Lake City figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searchesUS$9.48US$280
Near meUS$6.18US$183
Specific jobsUS$18.09US$535

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the carpet cleaner searches are in Salt Lake City

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Salt Lake City, at 81.8%.

In Salt Lake City, specific jobs has the highest click price among the counted intent groups, at US$18.09 a click.

General searches

“carpet cleaner”, “carpet cleaning”
Searches a month1,634, 81.8% of counted searches
Click price, weighted avgUS$9.48

Near me

Lowest click price on this page
“carpet cleaner near me”, “carpet cleaning near me”
Searches a month64, 3.2% of counted searches
Click price, weighted avgUS$6.18
In Salt Lake City, 1st of 3 niches on this page by click price, the lowest.

Specific jobs

Highest click price on this page
“steam carpet cleaning”, “carpet cleaning service”, “rug cleaning”, “carpet stain removal”, “end of lease carpet cleaning”, “commercial carpet cleaning”, “carpet cleaning quote”
Searches a month300, 15.0% of counted searches
Click price, weighted avgUS$18.09
In Salt Lake City, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“upholstery cleaning”
Searches a month21
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of carpet cleaner ads in Salt Lake City

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
94.3
Calls or forms
7.6
Booked cleans
3.2
Click cost per booked clean
US$314

US$1,000 at US$10.60 a click buys about 94.3 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 7.6 calls and 3.2 booked cleans, so each booked clean costs about US$314 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every carpet cleaner keyword tracked in Salt Lake City

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in Salt Lake City are “carpet cleaner” (817 searches a month at US$9.48 a click), “carpet cleaning” (817 searches a month at US$9.48 a click), and “carpet cleaning service” (112 searches a month at US$17.12 a click).

In Salt Lake City, “commercial carpet cleaning” is the keyword furthest from the country median: US$40.16 a click, 429.8% above the US$7.58 median click price for carpet cleaner across this country's tracked cities.

In Salt Lake City, “end of lease carpet cleaning” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Salt Lake City, 8 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
carpet cleanerGeneral searches817US$9.48
carpet cleaningGeneral searches817US$9.48
carpet cleaner near meNear me32US$6.18
carpet cleaning near meNear me32US$6.18
carpet cleaning serviceSpecific jobs112US$17.12
steam carpet cleaningSpecific jobs80US$3.91
commercial carpet cleaningSpecific jobs68US$40.16
rug cleaningSpecific jobs22US$6.40
carpet stain removalSpecific jobs9no price
carpet cleaning quoteSpecific jobs8no price
end of lease carpet cleaningSpecific jobs1no price
upholstery cleaning
Related, not counted
Related keywords21no price
Ranks and trend

How Salt Lake City compares in the United States

Over the 48 months tracked, carpet cleaners searches in Salt Lake City peaked in June 2024 at 3,210 and were lowest in January 2024 at 1,630. Salt Lake City's single latest tracked month is down 28.8% on the same month a year ago and down 30.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Salt Lake City, the keyword changing fastest year on year is "commercial carpet cleaning", up 148.5%.

  • Salt Lake City is 41st of 50 United States cities by click price, mid-table.
  • Salt Lake City is 41st of 50 United States cities by monthly searches, mid-table.
  • Salt Lake City is the only city in Utah in this set, so there is no same-state rank.
  • For this service, Salt Lake City sits in Utah, which is 29th of 31 states by businesses per 10,000 people, among the three highest (an average of 0.3 businesses per 10,000 people across Utah).
  • Salt Lake City's 152.7 searches a month per 100,000 people is above the country-wide rate of 99.9 for this service.
  • Salt Lake City's median carpet cleaner click price of US$10.60 is 39.8% above the country median of US$7.58.
  • Counted searches over the last 12 months are down 15.1% on the 12 months before.
  • In Salt Lake City, searches are fairly even through the year; the busiest month, July, is not a strong peak.
Businesses

Carpet cleaner businesses in Salt Lake City

The US Census Bureau counts 39 businesses in this industry in Salt Lake City-Murray, UT (2023), about 0.3 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 1,308,377 (Salt Lake City-Murray, UT). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Carpet cleaner click prices in 6 countries

United States is 6th of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.74403.25
New ZealandUS$1.63543.86
United KingdomUS$1.82341.425
AustraliaUS$2.26446.825
CanadaUS$2.82166.713
United States
this page's country
US$7.5899.950

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for carpet cleaners in the United States

Licensing is set by each state.

FAQ

Questions people ask about carpet cleaner ads in Salt Lake City

How much does a Google Ads click cost for a carpet cleaner in Salt Lake City?

US$10.60 a click at the search-weighted average across the counted carpet cleaner search terms in Salt Lake City (Google Ads via DataForSEO, pulled October 13, 2026). Salt Lake City is 41st of 50 United States cities by click price, mid-table.

How many people search for a carpet cleaner in Salt Lake City each month?

1,998 searches a month on average over the last 12 months, down 15.1% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked clean cost in clicks for carpet cleaners in Salt Lake City?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$314 in clicks at US$10.60 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Carpet and Upholstery Cleaning Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Salt Lake City with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Carpet cleaner in New York, Carpet cleaner in Los Angeles, Carpet cleaner in Chicago, Carpet cleaner across United States, All services in Salt Lake City.

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