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Carpet cleaner ads in Boston: US$5.61 a click

A Google Ads click for a carpet cleaner in Boston costs US$5.61 at the search-weighted average (1,833 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 33.4% on the 12 months before.

The 10-second read
Click price, weighted avg
US$5.61
Searches a month
1,833
Year on year
down 33.4%
Click cost per booked clean
US$166

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$166 in clicks at US$5.61 a click.

In Boston, the lowest click price on this page is general searches at US$4.48. The highest click price on this page in Boston is near me at US$12.56.

Cost per booked clean

What a booked clean costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$166 in clicks at US$5.61 a click.

Cost per booked clean in Boston is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Boston figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked clean
General searchesUS$4.48US$133
Near meUS$12.56US$371
Specific jobsUS$9.71US$287

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the carpet cleaner searches are in Boston

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Boston, at 79.7%.

In Boston, near me has the highest click price among the counted intent groups, at US$12.56 a click.

General searches

Lowest click price on this page
“carpet cleaner”, “carpet cleaning”
Searches a month1,460, 79.7% of counted searches
Click price, weighted avgUS$4.48
In Boston, 1st of 3 niches on this page by click price, the lowest.

Near me

Highest click price on this page
“carpet cleaner near me”, “carpet cleaning near me”
Searches a month74, 4.0% of counted searches
Click price, weighted avgUS$12.56
In Boston, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

“steam carpet cleaning”, “carpet cleaning service”, “rug cleaning”, “carpet stain removal”, “end of lease carpet cleaning”, “commercial carpet cleaning”, “carpet cleaning quote”
Searches a month299, 16.3% of counted searches
Click price, weighted avgUS$9.71

Related keywords

Not counted
“upholstery cleaning”
Searches a month43
Click price, weighted avgUS$8.35
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of carpet cleaner ads in Boston

Put in your own value per clean and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
178.3
Calls or forms
14.3
Booked cleans
6.0
Click cost per booked clean
US$166

US$1,000 at US$5.61 a click buys about 178.3 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 14.3 calls and 6.0 booked cleans, so each booked clean costs about US$166 in clicks.

Put in your value per clean and your margin to see whether this pays back.

Keywords

Every carpet cleaner keyword tracked in Boston

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched carpet cleaner keywords in Boston are “carpet cleaner” (730 searches a month at US$4.48 a click), “carpet cleaning” (730 searches a month at US$4.48 a click), and “carpet cleaning service” (123 searches a month at US$7.97 a click).

In Boston, “rug cleaning” is the keyword furthest from the country median: US$27.44 a click, 262.0% above the US$7.58 median click price for carpet cleaner across this country's tracked cities.

In Boston, “end of lease carpet cleaning” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Boston, 8 of the 11 counted carpet cleaner keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
carpet cleanerGeneral searches730US$4.48
carpet cleaningGeneral searches730US$4.48
carpet cleaner near meNear me37US$12.56
carpet cleaning near meNear me37US$12.56
carpet cleaning serviceSpecific jobs123US$7.97
steam carpet cleaningSpecific jobs95US$3.77
rug cleaningSpecific jobs48US$27.44
commercial carpet cleaningSpecific jobs13US$4.01
carpet stain removalSpecific jobs10no price
carpet cleaning quoteSpecific jobs9no price
end of lease carpet cleaningSpecific jobs1no price
upholstery cleaning
Related, not counted
Related keywords43US$8.35
Ranks and trend

How Boston compares in the United States

Over the 48 months tracked, carpet cleaners searches in Boston peaked in March 2025 at 4,000 and were lowest in February 2026 at 1,230. Boston's single latest tracked month is down 5.5% on the same month a year ago and down 32.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Boston, the keyword changing fastest year on year is "steam carpet cleaning", down 59.6%.

  • Boston is 10th of 50 United States cities by click price, mid-table.
  • Boston is 43rd of 50 United States cities by monthly searches, mid-table.
  • Boston is the only city in Massachusetts in this set, so there is no same-state rank.
  • For this service, Boston sits in Massachusetts, which is 3rd of 31 states by businesses per 10,000 people, among the three lowest (an average of 0.1 businesses per 10,000 people across Massachusetts).
  • Boston's 36.4 searches a month per 100,000 people is below the country-wide rate of 99.9 for this service.
  • Boston's median carpet cleaner click price of US$5.61 is 26.0% below the country median of US$7.58.
  • Counted searches over the last 12 months are down 33.4% on the 12 months before.
  • In Boston, searches are fairly even through the year; the busiest month, August, is not a strong peak.
Businesses

Carpet cleaner businesses in Boston

The US Census Bureau counts 67 businesses in this industry in Boston-Cambridge-Newton, MA-NH (2023), about 0.1 for every 10,000 people.

What is counted: employer establishments.

Counts cover businesses with employees; most sole traders are not included.

Population: 5,034,221 (Boston-Cambridge-Newton, MA-NH). Source: US Census Bureau Population Estimates Program (PEP), MSA/micropolitan estimates, vintage 2023.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Carpet cleaner click prices in 6 countries

United States is 6th of 6 countries by median carpet cleaner click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$0.74403.25
New ZealandUS$1.63543.86
United KingdomUS$1.82341.425
AustraliaUS$2.26446.825
CanadaUS$2.82166.713
United States
this page's country
US$7.5899.950

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for carpet cleaners in the United States

Licensing is set by each state.

FAQ

Questions people ask about carpet cleaner ads in Boston

How much does a Google Ads click cost for a carpet cleaner in Boston?

US$5.61 a click at the search-weighted average across the counted carpet cleaner search terms in Boston (Google Ads via DataForSEO, pulled October 13, 2026). Boston is 10th of 50 United States cities by click price, mid-table.

How many people search for a carpet cleaner in Boston each month?

1,833 searches a month on average over the last 12 months, down 33.4% on the 12 months before (Google Ads via DataForSEO, pulled October 13, 2026).

What does a booked clean cost in clicks for carpet cleaners in Boston?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked clean costs about US$166 in clicks at US$5.61 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled October 13, 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: US Census Bureau County Business Patterns (CBP) 2022, bulk file cbp22msa.zip (NAICS x MSA) (Carpet and Upholstery Cleaning Services). Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for United States, tagged by intent (general, near me, urgent and specific jobs), targeted to Boston with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked clean is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

Google Ads reports click prices in US$, so no currency conversion applies.

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled October 13, 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicense
DataForSEO, retrieved October 13, 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, 2023
US government work / public domain
Population

Related: Carpet cleaner in New York, Carpet cleaner in Los Angeles, Carpet cleaner in Chicago, Carpet cleaner across United States, All services in Boston.

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