Roofer ads in Auckland: NZ$32.20 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$952 in clicks at NZ$32.20 a click.

Cost per booked job in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Auckland, at 52.2%.

In Auckland, general searches has the highest click price among the counted intent groups, at NZ$53.92 a click.

An urgent search (“emergency roof repair”) costs NZ$26.60 a click, against NZ$53.92 for “roofer”.

Plan a month of roofer ads in Auckland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Auckland are “roof repair” (236 searches a month at NZ$33.16 a click), “metal roofing” (208 searches a month at NZ$3.16 a click), and “roofer near me” (198 searches a month at NZ$38.49 a click).

In Auckland, “roofer” is the keyword furthest from the country median: NZ$53.92 a click, 235.7% above the NZ$16.06 median click price for roofer across this country's tracked cities.

In Auckland, “emergency roof repair” is the least-searched of the counted keywords tracked here, at 18 searches a month.

In Auckland, 11 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Auckland compares in New Zealand

Over the 48 months tracked, roofers searches in Auckland peaked in April 2024 at 2,680 and were lowest in December 2025 at 860. Auckland's single latest tracked month is down 29.9% on the same month a year ago and down 20.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "emergency roof repair", down 56.2%.

• Auckland is 6th of 6 New Zealand cities by click price, the highest.
• Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
• Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
• Auckland's 73.0 searches a month per 100,000 people is below the country-wide rate of 96.0 for this service.
• Auckland's median roofer click price of NZ$32.20 is 100.5% above the country median of NZ$16.06.
• Counted searches over the last 12 months are down 18.8% on the 12 months before.
• In Auckland, searches peak in April, about 25.1% above the monthly average, and are lowest in December.

Roofer businesses in Auckland

Stats NZ does not publish a business count for roofers in Auckland at this level, so this page shows none. No published industry code matches roofers at this geography. That is a finding about the published statistics, not about how many roofers work here.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

New Zealand is 5th of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about roofer ads in Auckland

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.