Plumber ads in Wellington: NZ$11.06 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$327 in clicks at NZ$11.06 a click.

Cost per booked job in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the plumber searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Wellington, at 43.7%.

In Wellington, urgent has the highest click price among the counted intent groups, at NZ$25.07 a click.

An urgent search (“emergency plumber”) costs NZ$25.07 a click, against NZ$9.39 for “plumber”.

Plan a month of plumber ads in Wellington

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every plumber keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched plumber keywords in Wellington are “plumber near me” (335 searches a month at NZ$10.45 a click), “plumber” (305 searches a month at NZ$9.39 a click), and “blocked drain” (27 searches a month at NZ$24.03 a click).

In Wellington, “emergency plumber” is the keyword furthest from the country median: NZ$25.07 a click, 91.1% above the NZ$13.12 median click price for plumber across this country's tracked cities.

In Wellington, “hot water system repair” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Wellington, 4 of the 12 counted plumber keywords tracked here have a recorded Google click price.

How Wellington compares in New Zealand

Over the 48 months tracked, plumbers searches in Wellington peaked in September 2025 at 1,470 and were lowest in September 2022 at 470. Wellington's single latest tracked month is down 34.2% on the same month a year ago and down 3.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "plumber near me", up 61.4%.

• Wellington is 2nd of 6 New Zealand cities by click price, among the three lowest.
• Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
• Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
• For this service, Wellington sits in Wellington, which is 2nd of 6 regions by businesses per 10,000 people, among the three lowest (an average of 7.3 businesses per 10,000 people across Wellington).
• Wellington's 364.9 searches a month per 100,000 people is above the country-wide rate of 339.1 for this service.
• Wellington's median plumber click price of NZ$11.06 is 15.7% below the country median of NZ$13.12.
• Counted searches over the last 12 months are up 5.4% on the 12 months before.
• In Wellington, searches peak in September, about 22.1% above the monthly average, and are lowest in December.

Plumber businesses in Wellington

Stats NZ counts 153 businesses in this industry in Wellington (February 2025), about 7.3 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Plumber click prices in 6 countries

New Zealand is 2nd of 6 countries by median plumber click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for plumbers in New Zealand

Regulator or register: Plumbers, Gasfitters and Drainlayers Board (PGDB).

Plumbing, gasfitting and drainlaying work must be carried out by a person registered with the PGDB.

Questions people ask about plumber ads in Wellington

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.