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Landscaper ads in Tauranga: NZ$4.80 a click

A Google Ads click for a landscaper in Tauranga costs NZ$4.80 at the search-weighted average (105 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 0.8% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$4.80
Searches a month
105
Year on year
up 0.8%
Click cost per booked job
NZ$142

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$142 in clicks at NZ$4.80 a click.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$142 in clicks at NZ$4.80 a click.

Cost per booked job in Tauranga is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Tauranga figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
Near meNZ$15.85NZ$469
Specific jobsNZ$0.85NZ$25

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the landscaper searches are in Tauranga

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Tauranga, at 62.3%.

In Tauranga, near me has the highest click price among the counted intent groups, at NZ$15.85 a click.

General searches

“landscaper”, “landscaping services”
Searches a month30, 28.3% of counted searches
Click price, weighted avgno Google price

Near me

“landscaper near me”
Searches a month10, 9.4% of counted searches
Click price, weighted avgNZ$15.85

Specific jobs

“landscape design”, “garden design”, “retaining wall construction”, “turf installation”, “paving installation”, “garden landscaping”, “outdoor landscaping”
Searches a month66, 62.3% of counted searches
Click price, weighted avgNZ$0.85

Related keywords

Not counted
“lawn mowing”, “tree removal”
Searches a month365
Click price, weighted avgNZ$2.53
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of landscaper ads in Tauranga

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
208.3
Calls or forms
16.8
Booked jobs
7.0
Click cost per booked job
NZ$142

NZ$1,000 at NZ$4.80 a click buys about 208.3 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 16.8 calls and 7.0 booked jobs, so each booked job costs about NZ$142 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every landscaper keyword tracked in Tauranga

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched landscaper keywords in Tauranga are “landscaper” (21 searches a month with no Google click price), “garden landscaping” (17 searches a month at NZ$0.16 a click), and “landscape design” (16 searches a month with no Google click price).

In Tauranga, “landscaper near me” is the keyword furthest from the country median: NZ$15.85 a click, 246.1% above the NZ$4.58 median click price for landscaper across this country's tracked cities.

In Tauranga, “turf installation” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Tauranga, 3 of the 10 counted landscaper keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
landscaperGeneral searches21no price
landscaping servicesGeneral searches9no price
landscaper near meNear me10NZ$15.85
garden landscapingSpecific jobs17NZ$0.16
landscape designSpecific jobs16no price
garden designSpecific jobs11NZ$1.93
retaining wall constructionSpecific jobs8no price
outdoor landscapingSpecific jobs5no price
paving installationSpecific jobs5no price
turf installationSpecific jobs4no price
lawn mowing
Related, not counted
Related keywords313NZ$1.35
tree removal
Related, not counted
Related keywords52NZ$9.62
Ranks and trend

How Tauranga compares in New Zealand

Over the 48 months tracked, landscapers searches in Tauranga peaked in November 2024 at 200 and were lowest in December 2024 at 60. Tauranga's single latest tracked month is up 11.1% on the same month a year ago and up 25.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Tauranga, the keyword changing fastest year on year is "turf installation", up 400.0%.

  • Tauranga is 4th of 6 New Zealand cities by click price, among the three highest.
  • Tauranga is 5th of 6 New Zealand cities by monthly searches, among the three lowest.
  • Tauranga is the only city in the Bay of Plenty region in this set, so there is no same-region rank.
  • For this service, Tauranga sits in Bay of Plenty, which is 6th of 6 regions by businesses per 10,000 people, the highest (an average of 8.7 businesses per 10,000 people across Bay of Plenty).
  • Tauranga's 65.1 searches a month per 100,000 people is above the country-wide rate of 63.0 for this service.
  • Tauranga's median landscaper click price of NZ$4.80 is 4.8% above the country median of NZ$4.58.
  • Counted searches over the last 12 months are up 0.8% on the 12 months before.
  • In Tauranga, searches peak in November, about 21.4% above the monthly average, and are lowest in April.
Businesses

Landscaper businesses in Tauranga

Stats NZ counts 141 businesses in this industry in Tauranga (February 2025), about 8.7 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 161,300 (Tauranga). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Landscaper click prices in 6 countries

New Zealand is 3rd of 6 countries by median landscaper click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$1.74100.55
United KingdomUS$2.0240.325
New Zealand
this page's country
US$2.6463.06
AustraliaUS$4.3672.725
CanadaUS$4.4932.413
United StatesUS$6.9532.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about landscaper ads in Tauranga

How much does a Google Ads click cost for a landscaper in Tauranga?

NZ$4.80 a click at the search-weighted average across the counted landscaper search terms in Tauranga (Google Ads via DataForSEO, pulled 13 October 2026). Tauranga is 4th of 6 New Zealand cities by click price, among the three highest.

How many people search for a landscaper in Tauranga each month?

105 searches a month on average over the last 12 months, up 0.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for landscapers in Tauranga?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$142 in clicks at NZ$4.80 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: Stats NZ: Business Demography Statistics: Enterprises by industry 2025 -- via Figure.NZ chart mirror. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Tauranga with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Business counts, February 2025
CC BY 4.0, Stats NZ
Population
September 2026 monthly average
US government work

Related: Landscaper in Auckland, Landscaper in Christchurch, Landscaper in Wellington, Landscaper across New Zealand, All services in Tauranga.

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