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Electrician ads in Auckland: NZ$16.89 a click

A Google Ads click for an electrician in Auckland costs NZ$16.89 at the search-weighted average (3,512 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 16.9% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$16.89
Searches a month
3,512
Year on year
down 16.9%
Click cost per booked job
NZ$500

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$500 in clicks at NZ$16.89 a click.

In Auckland, the lowest click price on this page is specific jobs at NZ$10.09. The highest click price on this page in Auckland is urgent at NZ$23.15.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$500 in clicks at NZ$16.89 a click.

Cost per booked job in Auckland is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Auckland figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesNZ$17.55NZ$519
Near meNZ$16.96NZ$502
UrgentNZ$23.15NZ$685
Specific jobsNZ$10.09NZ$298

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the electrician searches are in Auckland

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Auckland, at 50.6%.

In Auckland, urgent has the highest click price among the counted intent groups, at NZ$23.15 a click.

An urgent search (“emergency electrician”) costs NZ$22.41 a click, against NZ$17.55 for “electrician”.

General searches

“electrician”
Searches a month1,775, 50.6% of counted searches
Click price, weighted avgNZ$17.55

Near me

“electrician near me”
Searches a month1,365, 38.9% of counted searches
Click price, weighted avgNZ$16.96

Urgent

Highest click price on this page
“emergency electrician”, “24 hour electrician”
Searches a month95, 2.7% of counted searches
Click price, weighted avgNZ$23.15
In Auckland, 4th of 4 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“ceiling fan installation”, “switchboard upgrade”, “ev charger installation”, “smoke alarm installation”, “lighting installation”, “electrical contractor”
Searches a month276, 7.9% of counted searches
Click price, weighted avgNZ$10.09
In Auckland, 1st of 4 niches on this page by click price, the lowest.

Related keywords

Not counted
“solar electrician”
Searches a month15
Click price, weighted avgNZ$7.76
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of electrician ads in Auckland

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
59.2
Calls or forms
4.8
Booked jobs
2.0
Click cost per booked job
NZ$500

NZ$1,000 at NZ$16.89 a click buys about 59.2 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 4.8 calls and 2.0 booked jobs, so each booked job costs about NZ$500 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every electrician keyword tracked in Auckland

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Auckland are “electrician” (1,775 searches a month at NZ$17.55 a click), “electrician near me” (1,365 searches a month at NZ$16.96 a click), and “ev charger installation” (99 searches a month at NZ$11.91 a click).

In Auckland, “24 hour electrician” is the keyword furthest from the country median: NZ$28.26 a click, 166.9% above the NZ$10.59 median click price for electrician across this country's tracked cities.

In Auckland, “24 hour electrician” is the least-searched of the counted keywords tracked here, at 12 searches a month.

In Auckland, 10 of the 10 counted electrician keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
electricianGeneral searches1,775NZ$17.55
electrician near meNear me1,365NZ$16.96
emergency electricianUrgent83NZ$22.41
24 hour electricianUrgent12NZ$28.26
ev charger installationSpecific jobs99NZ$11.91
smoke alarm installationSpecific jobs49NZ$13.54
electrical contractorSpecific jobs44NZ$9.10
switchboard upgradeSpecific jobs38NZ$5.05
lighting installationSpecific jobs24NZ$11.18
ceiling fan installationSpecific jobs22NZ$3.73
solar electrician
Related, not counted
Related keywords15NZ$7.76
Ranks and trend

How Auckland compares in New Zealand

Over the 48 months tracked, electricians searches in Auckland peaked in March 2025 at 5,080 and were lowest in September 2022 at 2,370. Auckland's single latest tracked month is up 3.3% on the same month a year ago and down 10.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Auckland, the keyword changing fastest year on year is "smoke alarm installation", up 168.2%.

  • Auckland is 6th of 6 New Zealand cities by click price, the highest.
  • Auckland is 1st of 6 New Zealand cities by monthly searches, the highest.
  • Auckland is the only city in the Auckland region in this set, so there is no same-region rank.
  • Auckland's 195.4 searches a month per 100,000 people is below the country-wide rate of 214.3 for this service.
  • Auckland's median electrician click price of NZ$16.89 is 59.5% above the country median of NZ$10.59.
  • Counted searches over the last 12 months are down 16.9% on the 12 months before.
  • In Auckland, searches peak in May, about 15.3% above the monthly average, and are lowest in December.
Businesses

Electrician businesses in Auckland

Stats NZ does not publish a business count for electricians in Auckland at this level, so this page shows none. No published industry code matches electricians at this geography. That is a finding about the published statistics, not about how many electricians work here.

Population: 1,797,300 (Auckland). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Electrician click prices in 6 countries

New Zealand is 2nd of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$4.42314.75
New Zealand
this page's country
US$6.10214.36
United KingdomUS$6.90170.025
CanadaUS$7.85106.513
AustraliaUS$17.29290.425
United StatesUS$20.9990.850

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for electricians in New Zealand

Regulator or register: Electrical Workers Registration Board (EWRB).

Electrical work must be carried out by a person registered with the EWRB.

FAQ

Questions people ask about electrician ads in Auckland

How much does a Google Ads click cost for an electrician in Auckland?

NZ$16.89 a click at the search-weighted average across the counted electrician search terms in Auckland (Google Ads via DataForSEO, pulled 13 October 2026). Auckland is 6th of 6 New Zealand cities by click price, the highest.

How many people search for an electrician in Auckland each month?

3,512 searches a month on average over the last 12 months, down 16.9% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for electricians in Auckland?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about NZ$500 in clicks at NZ$16.89 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: No industry code matching electricians is published at this geography level for this city. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Auckland with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Electrician in Christchurch, Electrician in Wellington, Electrician in Hamilton, Electrician across New Zealand, All services in Auckland.

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