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Conveyancer ads in Wellington: NZ$24.54 a click

A Google Ads click for a conveyancer in Wellington costs NZ$24.54 at the search-weighted average (115 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 14.8% on the 12 months before. Prices are in NZD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
NZ$24.54
Searches a month
115
Year on year
down 14.8%
Click cost per booked matter
put in your rates

There is a sourced lead rate for conveyancer (5.55% of clicks call or fill a form; US benchmark, LocaliQ 2026, Attorneys & Legal Services) but no sourced booking rate, so this page prints no cost per booked matter. Put in your own booking rate in the planner below to see it.

Cost per booked matter

What a booked matter costs in clicks

There is a sourced lead rate for conveyancer (5.55% of clicks call or fill a form; US benchmark, LocaliQ 2026, Attorneys & Legal Services) but no sourced booking rate, so this page prints no cost per booked matter. Put in your own booking rate in the planner below to see it.

Cost per booked matter in Wellington is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Wellington figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked matter
General searchesNZ$26.40put in your rates
Specific jobsNZ$12.33put in your rates

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the conveyancer searches are in Wellington

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Wellington, at 71.3%.

In Wellington, general searches has the highest click price among the counted intent groups, at NZ$26.40 a click.

General searches

“conveyancer”, “conveyancing services”
Searches a month82, 71.3% of counted searches
Click price, weighted avgNZ$26.40

Near me

“conveyancer near me”
Searches a month7, 6.1% of counted searches
Click price, weighted avgno Google price

Specific jobs

“property conveyancing”, “conveyancing solicitor”, “contract of sale review”, “conveyancing for first home buyers”, “off the plan conveyancing”, “conveyancing quote”
Searches a month26, 22.6% of counted searches
Click price, weighted avgNZ$12.33

Related keywords

Not counted
“settlement agent”
Searches a month0
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of conveyancer ads in Wellington

Put in your own value per matter and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
40.7
Calls or forms
2.3
Booked matters
put in yours
Click cost per booked matter
put in yours

NZ$1,000 at NZ$24.54 a click buys about 40.7 clicks a month.

Put in your call and booking rates to see how many booked matters this buys.

Put in your value per matter and your margin to see whether this pays back.

Keywords

Every conveyancer keyword tracked in Wellington

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched conveyancer keywords in Wellington are “conveyancer” (72 searches a month at NZ$26.40 a click), “conveyancing solicitor” (11 searches a month at NZ$12.33 a click), and “property conveyancing” (11 searches a month with no Google click price).

In Wellington, “conveyancing solicitor” is the keyword furthest from the country median: NZ$12.33 a click, 48.3% below the NZ$23.84 median click price for conveyancer across this country's tracked cities.

In Wellington, “off the plan conveyancing” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Wellington, 2 of the 9 counted conveyancer keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
conveyancerGeneral searches72NZ$26.40
conveyancing servicesGeneral searches10no price
conveyancer near meNear me7no price
conveyancing solicitorSpecific jobs11NZ$12.33
property conveyancingSpecific jobs11no price
conveyancing quoteSpecific jobs4no price
off the plan conveyancingSpecific jobs0no price
contract of sale reviewSpecific jobsnoneno price
conveyancing for first home buyersSpecific jobsnoneno price
settlement agent
Related, not counted
Related keywords0no price
Ranks and trend

How Wellington compares in New Zealand

Over the 48 months tracked, conveyancers searches in Wellington peaked in March 2025 at 210 and were lowest in December 2022 at 70. Wellington's single latest tracked month is down 33.3% on the same month a year ago and down 50.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Wellington, the keyword changing fastest year on year is "conveyancing quote", up 66.7%.

  • Wellington is 4th of 5 New Zealand cities by click price, among the three highest.
  • Wellington is 3rd of 6 New Zealand cities by monthly searches, among the three highest.
  • Wellington is the only city in the Wellington region in this set, so there is no same-region rank.
  • For this service, Wellington sits in Wellington, which is 6th of 6 regions by businesses per 10,000 people, the highest (an average of 20.4 businesses per 10,000 people across Wellington).
  • Wellington's 54.8 searches a month per 100,000 people is above the country-wide rate of 34.4 for this service.
  • Wellington's median conveyancer click price of NZ$24.54 is 2.9% above the country median of NZ$23.84.
  • Counted searches over the last 12 months are down 14.8% on the 12 months before.
  • In Wellington, searches peak in March, about 24.2% above the monthly average, and are lowest in December.
Businesses

Conveyancer businesses in Wellington

Stats NZ counts 429 businesses in this industry in Wellington (February 2025), about 20.4 for every 10,000 people.

What is counted: geographic units, randomly rounded to base 3.

Population: 209,900 (Wellington). Source: Stats NZ subnational population estimates at 30 June, by urban area.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

4 countries

Conveyancer click prices in 4 countries

New Zealand is 2nd of 4 countries by median conveyancer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$12.9931.65
New Zealand
this page's country
US$13.7334.46
AustraliaUS$19.41120.825
United KingdomUS$23.3824.725

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about conveyancer ads in Wellington

How much does a Google Ads click cost for a conveyancer in Wellington?

NZ$24.54 a click at the search-weighted average across the counted conveyancer search terms in Wellington (Google Ads via DataForSEO, pulled 13 October 2026). Wellington is 4th of 5 New Zealand cities by click price, among the three highest.

How many people search for a conveyancer in Wellington each month?

115 searches a month on average over the last 12 months, down 14.8% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked matter cost in clicks for conveyancers in Wellington?

There is a sourced lead rate for conveyancer (5.55% of clicks call or fill a form; US benchmark, LocaliQ 2026, Attorneys & Legal Services) but no sourced booking rate, so this page prints no cost per booked matter. Put in your own booking rate in the planner below to see it.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Population and business counts: Stats NZ: Business Demography Statistics: Enterprises by industry 2025 -- via Figure.NZ chart mirror. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for New Zealand, tagged by intent (general, near me, urgent and specific jobs), targeted to Wellington with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked matter is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to NZD at the Federal Reserve H.10 September 2026 average (1 NZD = 0.5760 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Attorneys & Legal Services
Published benchmark, cited
Business counts, February 2025
CC BY 4.0, Stats NZ
Population
September 2026 monthly average
US government work

Related: Conveyancer in Auckland, Conveyancer in Christchurch, Conveyancer in Hamilton, Conveyancer across New Zealand, All services in Wellington.

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