Vet ads in Dublin: €1.12 a click

What a booked appointment costs in clicks

At a lead rate of 16.22% of clicks (calls and forms; US benchmark, LocaliQ 2026, Animals & Pets) and a booking rate of 22% of calls (US/Canada benchmark, Patient Prism - Veterinary Patient Access Report 2025), a booked appointment costs about €31 in clicks at €1.12 a click.

Cost per booked appointment in Dublin is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Dublin figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the vet searches are in Dublin

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Dublin, at 45.9%.

In Dublin, general searches has the highest click price among the counted intent groups, at €1.47 a click.

An urgent search (“emergency vet”) costs €0.92 a click, against €1.69 for “vet”.

Plan a month of vet ads in Dublin

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every vet keyword tracked in Dublin

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched vet keywords in Dublin are “vet near me” (3,375 searches a month at €0.82 a click), “vet” (2,442 searches a month at €1.69 a click), and “vet clinic” (387 searches a month at €0.80 a click).

In Dublin, “puppy vaccination” is the keyword furthest from the country median: €3.17 a click, 498.1% above the €0.53 median click price for vet across this country's tracked cities.

In Dublin, “dog desexing” is the least-searched of the counted keywords tracked here, at 4 searches a month.

In Dublin, 10 of the 12 counted vet keywords tracked here have a recorded Google click price.

How Dublin compares in Ireland

Over the 48 months tracked, vets searches in Dublin peaked in March 2025 at 9,860 and were lowest in March 2024 at 5,740. Dublin's single latest tracked month is up 6.5% on the same month a year ago and up 19.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Dublin, the keyword changing fastest year on year is "animal hospital", up 68.9%.

• Dublin is 4th of 5 Ireland cities by click price, among the three highest.
• Dublin is 1st of 5 Ireland cities by monthly searches, the highest.
• Dublin is the only city in County Dublin in this set, so there is no same-county rank.
• Dublin's 582.5 searches a month per 100,000 people is above the country-wide rate of 520.5 for this service.
• Dublin's median vet click price of €1.12 is 111.3% above the country median of €0.53.
• Counted searches over the last 12 months are down 11.0% on the 12 months before.
• In Dublin, searches are fairly even through the year; the busiest month, August, is not a strong peak.

Vet businesses in Dublin

The Central Statistics Office does not publish a business count for vets in Dublin at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix vets with other businesses. That is a finding about the published statistics, not about how many vets work here.

Population: 1,263,219 (Dublin city and suburbs, Counties Dublin & Meath). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Vet click prices in 6 countries

Ireland is 1st of 6 countries by median vet click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for vets in Ireland

Regulator or register: Veterinary Council of Ireland.

Questions people ask about vet ads in Dublin

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.