Pest control ads in Waterford: €3.12 a click

What a booked treatment costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked treatment costs about €92 in clicks at €3.12 a click.

Cost per booked treatment in Waterford is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Waterford figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the pest control searches are in Waterford

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Waterford, at 53.3%.

In Waterford, near me has the highest click price among the counted intent groups, at €3.12 a click.

Plan a month of pest control ads in Waterford

Put in your own value per treatment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every pest control keyword tracked in Waterford

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched pest control keywords in Waterford are “pest control” (24 searches a month with no Google click price), “pest control near me” (8 searches a month at €3.12 a click), and “termite treatment” (6 searches a month with no Google click price).

In Waterford, “ant treatment” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Waterford, 1 of the 11 counted pest control keywords tracked here has a recorded Google click price.

How Waterford compares in Ireland

Over the 48 months tracked, pest controllers searches in Waterford peaked in November 2022 at 90 and were lowest in April 2024 at 10. Waterford's single latest tracked month is up 50.0% on the same month a year ago and down 25.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Waterford, the keyword changing fastest year on year is "cockroach treatment", down 100.0%.

• Waterford is 3rd of 5 Ireland cities by click price, among the three lowest.
• Waterford is 5th of 5 Ireland cities by monthly searches, the lowest.
• Waterford is the only city in County Waterford in this set, so there is no same-county rank.
• Waterford's 73.2 searches a month per 100,000 people is below the country-wide rate of 88.5 for this service.
• Waterford's median pest control click price of €3.12 is in line with the country median of €3.12.
• Counted searches over the last 12 months are up 10.4% on the 12 months before.
• In Waterford, searches peak in March, about 45.6% above the monthly average, and are lowest in April.

Pest control businesses in Waterford

The Central Statistics Office does not publish a business count for pest controllers in Waterford at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix pest controllers with other businesses. That is a finding about the published statistics, not about how many pest controllers work here.

Population: 60,079 (Waterford city and suburbs, Counties Waterford & Kilkenny). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Pest control click prices in 6 countries

Ireland is 1st of 6 countries by median pest control click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Questions people ask about pest control ads in Waterford

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.