sixtysteps.co

Electrician ads in Galway: €1.87 a click

A Google Ads click for an electrician in Galway costs €1.87 at the search-weighted average (199 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 29.2% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
€1.87
Searches a month
199
Year on year
up 29.2%
Click cost per booked job
€55

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €55 in clicks at €1.87 a click.

In Galway, the lowest click price on this page is general searches at €1.44. The highest click price on this page in Galway is specific jobs at €4.10.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €55 in clicks at €1.87 a click.

Cost per booked job in Galway is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Galway figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searches€1.44€43
Near me€1.74€51
Specific jobs€4.10€121

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the electrician searches are in Galway

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Galway, at 46.2%.

In Galway, specific jobs has the highest click price among the counted intent groups, at €4.10 a click.

General searches

Lowest click price on this page
“electrician”
Searches a month92, 46.2% of counted searches
Click price, weighted avg€1.44
In Galway, 1st of 3 niches on this page by click price, the lowest.

Near me

“electrician near me”
Searches a month58, 29.1% of counted searches
Click price, weighted avg€1.74

Urgent

“emergency electrician”, “24 hour electrician”
Searches a month12, 6.0% of counted searches
Click price, weighted avgno Google price

Specific jobs

Highest click price on this page
“ceiling fan installation”, “switchboard upgrade”, “ev charger installation”, “smoke alarm installation”, “lighting installation”, “electrical contractor”
Searches a month37, 18.6% of counted searches
Click price, weighted avg€4.10
In Galway, 3rd of 3 niches on this page by click price, the highest.

Related keywords

Not counted
“solar electrician”
Searches a month2
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of electrician ads in Galway

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
534.8
Calls or forms
43.0
Booked jobs
18.1
Click cost per booked job
€55

€1,000 at €1.87 a click buys about 534.8 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 43.0 calls and 18.1 booked jobs, so each booked job costs about €55 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every electrician keyword tracked in Galway

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Galway are “electrician” (92 searches a month at €1.44 a click), “electrician near me” (58 searches a month at €1.74 a click), and “ev charger installation” (18 searches a month at €4.09 a click).

In Galway, “electrician” is the keyword furthest from the country median: €1.44 a click, 62.5% below the €3.84 median click price for electrician across this country's tracked cities.

In Galway, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Galway, 4 of the 10 counted electrician keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
electricianGeneral searches92€1.44
electrician near meNear me58€1.74
emergency electricianUrgent7no price
24 hour electricianUrgent5no price
ev charger installationSpecific jobs18€4.09
electrical contractorSpecific jobs10no price
lighting installationSpecific jobs4no price
smoke alarm installationSpecific jobs3€4.17
ceiling fan installationSpecific jobs2no price
switchboard upgradeSpecific jobs0no price
solar electrician
Related, not counted
Related keywords2no price
Ranks and trend

How Galway compares in Ireland

Over the 48 months tracked, electricians searches in Galway peaked in October 2025 at 470 and were lowest in September 2022 at 120. Galway's single latest tracked month is down 12.5% on the same month a year ago and down 22.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Galway, the keyword changing fastest year on year is "smoke alarm installation", up 100.0%.

  • Galway is 2nd of 5 Ireland cities by click price, among the three lowest.
  • Galway is 4th of 5 Ireland cities by monthly searches, among the three lowest.
  • Galway is the only city in County Galway in this set, so there is no same-county rank.
  • Galway's 231.6 searches a month per 100,000 people is below the country-wide rate of 314.7 for this service.
  • Galway's median electrician click price of €1.87 is 51.3% below the country median of €3.84.
  • Counted searches over the last 12 months are up 29.2% on the 12 months before.
  • In Galway, searches peak in October, about 41.4% above the monthly average, and are lowest in December.
Businesses

Electrician businesses in Galway

The Central Statistics Office does not publish a business count for electricians in Galway at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix electricians with other businesses. That is a finding about the published statistics, not about how many electricians work here.

Population: 85,910 (Galway city and suburbs, Co Galway). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Electrician click prices in 6 countries

Ireland is 1st of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
Ireland
this page's country
US$4.42314.75
New ZealandUS$6.10214.36
United KingdomUS$6.90170.025
CanadaUS$7.85106.513
AustraliaUS$17.29290.425
United StatesUS$20.9990.850

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for electricians in Ireland

Regulator or register: Safe Electric (RECI).

Domestic electrical work must be carried out, certified or supervised by a Safe Electric registered electrical contractor under Irish regulations.

FAQ

Questions people ask about electrician ads in Galway

How much does a Google Ads click cost for an electrician in Galway?

€1.87 a click at the search-weighted average across the counted electrician search terms in Galway (Google Ads via DataForSEO, pulled 13 October 2026). Galway is 2nd of 5 Ireland cities by click price, among the three lowest.

How many people search for an electrician in Galway each month?

199 searches a month on average over the last 12 months, up 29.2% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for electricians in Galway?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about €55 in clicks at €1.87 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Galway with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Electrician in Dublin, Electrician in Cork, Electrician in Limerick, Electrician across Ireland, All services in Galway.

Privacy · Terms