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Dentist ads in Limerick: €2.24 a click

A Google Ads click for a dentist in Limerick costs €2.24 at the search-weighted average (868 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 13.3% on the 12 months before. Prices are in EUR, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
€2.24
Searches a month
868
Year on year
down 13.3%
Click cost per booked appointment
€37

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about €37 in clicks at €2.24 a click.

In Limerick, the lowest click price on this page is near me at €1.09. The highest click price on this page in Limerick is specific jobs at €4.85.

Cost per booked appointment

What a booked appointment costs in clicks

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.1% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about €37 in clicks at €2.24 a click.

Cost per booked appointment in Limerick is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Limerick figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked appointment
General searches€1.46€24
Near me€1.09€18
Specific jobs€4.85€80

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the dentist searches are in Limerick

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Near me are the largest share of counted search volume in Limerick, at 42.5%.

In Limerick, specific jobs has the highest click price among the counted intent groups, at €4.85 a click.

General searches

“dentist”, “dental clinic”
Searches a month248, 28.6% of counted searches
Click price, weighted avg€1.46

Near me

Lowest click price on this page
“dentist near me”
Searches a month369, 42.5% of counted searches
Click price, weighted avg€1.09
In Limerick, 1st of 3 niches on this page by click price, the lowest.

Urgent

“emergency dentist”
Searches a month0, 0.0% of counted searches
Click price, weighted avgno Google price

Specific jobs

Highest click price on this page
“teeth whitening”, “cosmetic dentist”, “dental implants”, “invisalign”, “root canal”, “wisdom teeth removal”, “kids dentist”, “bulk billing dentist”
Searches a month251, 28.9% of counted searches
Click price, weighted avg€4.85
In Limerick, 3rd of 3 niches on this page by click price, the highest.
Plan

Plan a month of dentist ads in Limerick

Put in your own value per appointment and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
446.4
Calls or forms
47.6
Booked appointments
27.2
Click cost per booked appointment
€37

€1,000 at €2.24 a click buys about 446.4 clicks a month.

If 10.67% of clicks call or fill a form and you book 57.1% of those calls, that is about 47.6 calls and 27.2 booked appointments, so each booked appointment costs about €37 in clicks.

Put in your value per appointment and your margin to see whether this pays back.

Keywords

Every dentist keyword tracked in Limerick

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched dentist keywords in Limerick are “dentist near me” (369 searches a month at €1.09 a click), “dentist” (203 searches a month at €1.46 a click), and “invisalign” (112 searches a month at €6.91 a click).

In Limerick, “invisalign” is the keyword furthest from the country median: €6.91 a click, 238.7% above the €2.04 median click price for dentist across this country's tracked cities.

In Limerick, “kids dentist” is the least-searched of the counted keywords tracked here, at 6 searches a month.

In Limerick, 6 of the 12 counted dentist keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
dentistGeneral searches203€1.46
dental clinicGeneral searches45€1.48
dentist near meNear me369€1.09
emergency dentistUrgentnoneno price
invisalignSpecific jobs112€6.91
teeth whiteningSpecific jobs88€2.75
dental implantsSpecific jobs37€3.60
cosmetic dentistSpecific jobs8no price
kids dentistSpecific jobs6no price
root canalSpecific jobsnoneno price
wisdom teeth removalSpecific jobsnoneno price
bulk billing dentistSpecific jobsnoneno price
Ranks and trend

How Limerick compares in Ireland

Over the 48 months tracked, dentists searches in Limerick peaked in March 2025 at 1,440 and were lowest in December 2025 at 740. Limerick's single latest tracked month is up 6.1% on the same month a year ago and up 8.8% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Limerick, the keyword changing fastest year on year is "dental clinic", down 47.1%.

  • Limerick is 4th of 5 Ireland cities by click price, among the three highest.
  • Limerick is 4th of 5 Ireland cities by monthly searches, among the three lowest.
  • Limerick is the only city in County Limerick in this set, so there is no same-county rank.
  • Limerick's 848.6 searches a month per 100,000 people is below the country-wide rate of 1,315.7 for this service.
  • Limerick's median dentist click price of €2.24 is 9.8% above the country median of €2.04.
  • Counted searches over the last 12 months are down 13.3% on the 12 months before.
  • In Limerick, searches are fairly even through the year; the busiest month, March, is not a strong peak.
Businesses

Dentist businesses in Limerick

The Central Statistics Office does not publish a business count for dentists in Limerick at this level, so this page shows none. It publishes business counts at this level only for broad industry sections, which mix dentists with other businesses. That is a finding about the published statistics, not about how many dentists work here.

Population: 102,287 (Limerick city and suburbs, Counties Limerick & Clare). Source: CSO Census 2022, city and suburbs population (data.cso.ie).

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Dentist click prices in 6 countries

Ireland is 1st of 6 countries by median dentist click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
Ireland
this page's country
US$2.351,315.75
New ZealandUS$3.46880.76
United KingdomUS$6.74973.525
AustraliaUS$7.46969.725
CanadaUS$13.93958.913
United StatesUS$14.33524.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for dentists in Ireland

Regulator or register: Dental Council (Ireland).

FAQ

Questions people ask about dentist ads in Limerick

How much does a Google Ads click cost for a dentist in Limerick?

€2.24 a click at the search-weighted average across the counted dentist search terms in Limerick (Google Ads via DataForSEO, pulled 13 October 2026). Limerick is 4th of 5 Ireland cities by click price, among the three highest.

How many people search for a dentist in Limerick each month?

868 searches a month on average over the last 12 months, down 13.3% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked appointment cost in clicks for dentists in Limerick?

At a lead rate of 10.67% of clicks (calls and forms; US benchmark, LocaliQ 2026, Dentists & Dental Services) and a booking rate of 57.10% of calls (US/Canada benchmark, Liine Dentistry Marketing Benchmark Report 2024), a booked appointment costs about €37 in clicks at €2.24 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: CSO publishes county counts only at NACE section level. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Ireland, tagged by intent (general, near me, urgent and specific jobs), targeted to Limerick with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked appointment is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to EUR at the Federal Reserve H.10 September 2026 average (1 EUR = 1.1505 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Dentists & Dental Services
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Dentist in Dublin, Dentist in Cork, Dentist in Galway, Dentist across Ireland, All services in Limerick.

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