Roofer ads in Victoria: C$13.80 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$408 in clicks at C$13.80 a click.

Cost per booked job in Victoria is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Victoria figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Victoria

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Victoria, at 45.7%.

In Victoria, general searches has the highest click price among the counted intent groups, at C$38.34 a click.

Plan a month of roofer ads in Victoria

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Victoria

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Victoria are “roofer near me” (95 searches a month at C$7.35 a click), “metal roofing” (80 searches a month at C$7.07 a click), and “roof repair” (34 searches a month at C$7.21 a click).

In Victoria, “roofer” is the keyword furthest from the country median: C$38.34 a click, 234.3% above the C$11.47 median click price for roofer across this country's tracked cities.

In Victoria, “tile roof repair” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Victoria, 5 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Victoria compares in Canada

Over the 48 months tracked, roofers searches in Victoria peaked in October 2023 at 730 and were lowest in December 2022 at 160. Victoria's single latest tracked month is up 3.8% on the same month a year ago and down 20.6% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Victoria, the keyword changing fastest year on year is "roof restoration", up 200.0%.

• Victoria is 8th of 13 Canada cities by click price, mid-table.
• Victoria is 9th of 13 Canada cities by monthly searches, mid-table.
• Victoria is 1st of 2 British Columbia cities by click price, the lowest.
• Victoria is 2nd of 2 British Columbia cities by monthly searches, the lowest.
• Victoria logs 73.0 searches a month for every 100,000 people, more than the 32.3 logged by Vancouver, the nearest-ranked city in the same province.
• Victoria's 73.0 searches a month per 100,000 people is above the country-wide rate of 60.4 for this service.
• Victoria's median roofer click price of C$13.80 is 20.3% above the country median of C$11.47.
• Counted searches over the last 12 months are up 13.4% on the 12 months before.
• In Victoria, searches peak in September, about 30.5% above the monthly average, and are lowest in July.

Roofer businesses in Victoria

Statistics Canada does not publish a business count for roofers in Victoria at this level, so this page shows none. It publishes counts for Victoria only for broader industry groups, which mix roofers with other businesses. That is a finding about the published statistics, not about how many roofers work here.

Population: 445,090 (Victoria (CMA), British Columbia). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

Canada is 2nd of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in Canada

Licensing is set by each province or territory.

Questions people ask about roofer ads in Victoria

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Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.