sixtysteps.co

Roofer ads in Oshawa: C$33.81 a click

A Google Ads click for a roofer in Oshawa costs C$33.81 at the search-weighted average (206 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 28.0% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
C$33.81
Searches a month
206
Year on year
up 28.0%
Click cost per booked job
C$1,000

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$1,000 in clicks at C$33.81 a click.

In Oshawa, the lowest click price on this page is urgent at C$14.38. The highest click price on this page in Oshawa is general searches at C$80.59.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$1,000 in clicks at C$33.81 a click.

Cost per booked job in Oshawa is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Oshawa figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesC$80.59C$2,384
Near meC$29.06C$860
UrgentC$14.38C$425
Specific jobsC$24.73C$731

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the roofer searches are in Oshawa

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Oshawa, at 48.3%.

In Oshawa, general searches has the highest click price among the counted intent groups, at C$80.59 a click.

General searches

Highest click price on this page
“roofer”, “roofing”
Searches a month28, 13.7% of counted searches
Click price, weighted avgC$80.59
In Oshawa, 4th of 4 niches on this page by click price, the highest.

Near me

“roofer near me”
Searches a month60, 29.3% of counted searches
Click price, weighted avgC$29.06

Urgent

Lowest click price on this page
“emergency roof repair”, “roof leak repair”
Searches a month18, 8.8% of counted searches
Click price, weighted avgC$14.38
In Oshawa, 1st of 4 niches on this page by click price, the lowest.

Specific jobs

“roof repair”, “roof restoration”, “re-roofing”, “roof replacement”, “metal roofing”, “tile roof repair”
Searches a month99, 48.3% of counted searches
Click price, weighted avgC$24.73

Related keywords

Not counted
“gutter replacement”
Searches a month8
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of roofer ads in Oshawa

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
29.6
Calls or forms
2.4
Booked jobs
1.0
Click cost per booked job
C$1,000

C$1,000 at C$33.81 a click buys about 29.6 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 2.4 calls and 1.0 booked jobs, so each booked job costs about C$1,000 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every roofer keyword tracked in Oshawa

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Oshawa are “metal roofing” (62 searches a month at C$3.87 a click), “roofer near me” (60 searches a month at C$29.06 a click), and “roof repair” (21 searches a month at C$86.31 a click).

In Oshawa, “roof repair” is the keyword furthest from the country median: C$86.31 a click, 652.5% above the C$11.47 median click price for roofer across this country's tracked cities.

In Oshawa, “re-roofing” is the least-searched of the counted keywords tracked here, at 2 searches a month.

In Oshawa, 6 of the 11 counted roofer keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
rooferGeneral searches14C$80.59
roofingGeneral searches14C$80.59
roofer near meNear me60C$29.06
roof leak repairUrgent14C$14.38
emergency roof repairUrgent4no price
metal roofingSpecific jobs62C$3.87
roof repairSpecific jobs21C$86.31
roof replacementSpecific jobs10no price
re-roofingSpecific jobs2no price
roof restorationSpecific jobs2no price
tile roof repairSpecific jobs2no price
gutter replacement
Related, not counted
Related keywords8no price
Ranks and trend

How Oshawa compares in Canada

Over the 48 months tracked, roofers searches in Oshawa peaked in April 2026 at 510 and were lowest in February 2024 at 70. Oshawa's single latest tracked month is up 23.1% on the same month a year ago and up 60.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Oshawa, the keyword changing fastest year on year is "tile roof repair", down 78.6%.

  • Oshawa is 13th of 13 Canada cities by click price, the highest.
  • Oshawa is 13th of 13 Canada cities by monthly searches, the lowest.
  • Oshawa is 7th of 7 Ontario cities by click price, the highest.
  • Oshawa is 7th of 7 Ontario cities by monthly searches, the lowest.
  • Oshawa logs 41.8 searches a month for every 100,000 people, fewer than the 55.6 logged by Windsor, the nearest-ranked city in the same province.
  • Oshawa's 41.8 searches a month per 100,000 people is below the country-wide rate of 60.4 for this service.
  • Oshawa's median roofer click price of C$33.81 is 194.8% above the country median of C$11.47.
  • Counted searches over the last 12 months are up 28.0% on the 12 months before.
  • In Oshawa, searches peak in April, about 60.3% above the monthly average, and are lowest in January.
Businesses

Roofer businesses in Oshawa

Statistics Canada does not publish a business count for roofers in Oshawa at this level, so this page shows none. It publishes counts for Oshawa only for broader industry groups, which mix roofers with other businesses. That is a finding about the published statistics, not about how many roofers work here.

Population: 493,441 (Oshawa (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Roofer click prices in 6 countries

Canada is 2nd of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
United KingdomUS$5.7874.225
Canada
this page's country
US$8.2160.413
IrelandUS$8.24149.35
AustraliaUS$9.2395.225
New ZealandUS$9.2596.06
United StatesUS$28.4957.850

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for roofers in Canada

Licensing is set by each province or territory.

FAQ

Questions people ask about roofer ads in Oshawa

How much does a Google Ads click cost for a roofer in Oshawa?

C$33.81 a click at the search-weighted average across the counted roofer search terms in Oshawa (Google Ads via DataForSEO, pulled 13 October 2026). Oshawa is 13th of 13 Canada cities by click price, the highest.

How many people search for a roofer in Oshawa each month?

206 searches a month on average over the last 12 months, up 28.0% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for roofers in Oshawa?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$1,000 in clicks at C$33.81 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 238160 shares its 4-digit group 2381 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

The Teardown · Free

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Get a free teardownEmail me this benchmark
Method

Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Oshawa with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Roofer in Toronto, Roofer in Ottawa, Roofer in Hamilton, Roofer across Canada, All services in Oshawa.

Privacy · Terms