Roofer ads in Kitchener: C$20.05 a click

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$593 in clicks at C$20.05 a click.

Cost per booked job in Kitchener is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Kitchener figures; the planner below starts from them and you can change both.

Each row uses the same two rates as the sentence above, so the order follows click price.

Where the roofer searches are in Kitchener

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Kitchener, at 45.5%.

In Kitchener, urgent has the highest click price among the counted intent groups, at C$42.09 a click.

Plan a month of roofer ads in Kitchener

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

Every roofer keyword tracked in Kitchener

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched roofer keywords in Kitchener are “roofer near me” (63 searches a month at C$11.57 a click), “metal roofing” (59 searches a month at C$17.41 a click), and “roof repair” (28 searches a month at C$24.26 a click).

In Kitchener, “roof leak repair” is the keyword furthest from the country median: C$43.31 a click, 277.6% above the C$11.47 median click price for roofer across this country's tracked cities.

In Kitchener, “tile roof repair” is the least-searched of the counted keywords tracked here, at 1 search a month.

In Kitchener, 5 of the 11 counted roofer keywords tracked here have a recorded Google click price.

How Kitchener compares in Canada

Over the 48 months tracked, roofers searches in Kitchener peaked in February 2025 at 450 and were lowest in December 2023 at 110. Kitchener's single latest tracked month is up 73.7% on the same month a year ago and up 32.0% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Kitchener, the keyword changing fastest year on year is "roof repair", up 26.9%.

• Kitchener is 10th of 13 Canada cities by click price, mid-table.
• Kitchener is 12th of 13 Canada cities by monthly searches, among the three lowest.
• Kitchener is 6th of 7 Ontario cities by click price, among the three highest.
• Kitchener is 6th of 7 Ontario cities by monthly searches, among the three lowest.
• Kitchener logs 33.1 searches a month for every 100,000 people, fewer than the 41.8 logged by Oshawa, the nearest-ranked city in the same province.
• Kitchener's 33.1 searches a month per 100,000 people is below the country-wide rate of 60.4 for this service.
• Kitchener's median roofer click price of C$20.05 is 74.8% above the country median of C$11.47.
• Counted searches over the last 12 months are down 8.5% on the 12 months before.
• In Kitchener, searches peak in April, about 21.5% above the monthly average, and are lowest in December.

Roofer businesses in Kitchener

Statistics Canada does not publish a business count for roofers in Kitchener at this level, so this page shows none. It publishes counts for Kitchener only for broader industry groups, which mix roofers with other businesses. That is a finding about the published statistics, not about how many roofers work here.

Population: 701,568 (Kitchener - Cambridge - Waterloo (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

Roofer click prices in 6 countries

Canada is 2nd of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules for roofers in Canada

Licensing is set by each province or territory.

Questions people ask about roofer ads in Kitchener

Want someone to read your account against these numbers?

A free teardown looks at your last 90 days of Google Ads and tells you what to ask your agency. Or email yourself this benchmark; nothing is sent until you press send.

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.