Roofer ads in Halifax: C$10.48 a click
A Google Ads click for a roofer in Halifax costs C$10.48 at the search-weighted average (242 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 3.9% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$310 in clicks at C$10.48 a click.
What a booked job costs in clicks
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$310 in clicks at C$10.48 a click.
Cost per booked job in Halifax is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Halifax figures; the planner below starts from them and you can change both.
| Intent group | Click price | Per booked job |
|---|---|---|
| Near me | C$12.76 | C$377 |
| Specific jobs | C$9.34 | C$276 |
Each row uses the same two rates as the sentence above, so the order follows click price.
Where the roofer searches are in Halifax
Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.
Specific jobs are the largest share of counted search volume in Halifax, at 54.5%.
In Halifax, near me has the highest click price among the counted intent groups, at C$12.76 a click.
General searches
Near me
Urgent
Specific jobs
Related keywords
Not countedPlan a month of roofer ads in Halifax
Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.
What the budget buys (worked example)
C$1,000 at C$10.48 a click buys about 95.4 clicks a month.
If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 7.7 calls and 3.2 booked jobs, so each booked job costs about C$310 in clicks.
Put in your value per job and your margin to see whether this pays back.
Every roofer keyword tracked in Halifax
Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.
The most-searched roofer keywords in Halifax are “metal roofing” (102 searches a month at C$6.75 a click), “roofer near me” (58 searches a month at C$12.76 a click), and “roofer” (18 searches a month with no Google click price).
In Halifax, “roof repair” is the keyword furthest from the country median: C$28.22 a click, 146.0% above the C$11.47 median click price for roofer across this country's tracked cities.
In Halifax, “roof restoration” is the least-searched of the counted keywords tracked here, at 1 search a month.
In Halifax, 3 of the 11 counted roofer keywords tracked here have a recorded Google click price.
| Keyword | Intent | Searches | Click |
|---|---|---|---|
| roofer | General searches | 18 | no price |
| roofing | General searches | 18 | no price |
| roofer near me | Near me | 58 | C$12.76 |
| roof leak repair | Urgent | 12 | no price |
| emergency roof repair | Urgent | 4 | no price |
| metal roofing | Specific jobs | 102 | C$6.75 |
| roof repair | Specific jobs | 14 | C$28.22 |
| roof replacement | Specific jobs | 11 | no price |
| re-roofing | Specific jobs | 2 | no price |
| tile roof repair | Specific jobs | 2 | no price |
| roof restoration | Specific jobs | 1 | no price |
| gutter replacement Related, not counted | Related keywords | 6 | no price |
How Halifax compares in Canada
Over the 48 months tracked, roofers searches in Halifax peaked in January 2026 at 380 and were lowest in December 2023 at 100. Halifax's single latest tracked month is level with the same month a year ago and down 4.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Halifax, the keyword changing fastest year on year is "tile roof repair", up 100.0%.
- Halifax is 6th of 13 Canada cities by click price, mid-table.
- Halifax is 11th of 13 Canada cities by monthly searches, among the three lowest.
- Halifax is the only city in Nova Scotia in this set, so there is no same-province rank.
- Halifax's 44.4 searches a month per 100,000 people is below the country-wide rate of 60.4 for this service.
- Halifax's median roofer click price of C$10.48 is 8.6% below the country median of C$11.47.
- Counted searches over the last 12 months are up 3.9% on the 12 months before.
- In Halifax, searches peak in March, about 24.5% above the monthly average, and are lowest in December.
Roofer businesses in Halifax
Statistics Canada does not publish a business count for roofers in Halifax at this level, so this page shows none. It publishes counts for Halifax only for broader industry groups, which mix roofers with other businesses. That is a finding about the published statistics, not about how many roofers work here.
Population: 544,834 (Halifax (CMA), Nova Scotia). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.
Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.
Roofer click prices in 6 countries
Canada is 2nd of 6 countries by median roofer click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.
| Country | Median click (US$) | Searches per 100,000 people | Cities |
|---|---|---|---|
| United Kingdom | US$5.78 | 74.2 | 25 |
| Canada this page's country | US$8.21 | 60.4 | 13 |
| Ireland | US$8.24 | 149.3 | 5 |
| Australia | US$9.23 | 95.2 | 25 |
| New Zealand | US$9.25 | 96.0 | 6 |
| United States | US$28.49 | 57.8 | 50 |
Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.
Rules for roofers in Canada
Licensing is set by each province or territory.
Questions people ask about roofer ads in Halifax
How much does a Google Ads click cost for a roofer in Halifax?
C$10.48 a click at the search-weighted average across the counted roofer search terms in Halifax (Google Ads via DataForSEO, pulled 13 October 2026). Halifax is 6th of 13 Canada cities by click price, mid-table.
How many people search for a roofer in Halifax each month?
242 searches a month on average over the last 12 months, up 3.9% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).
What does a booked job cost in clicks for roofers in Halifax?
At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$310 in clicks at C$10.48 a click.
Where do the numbers on this page come from?
Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 238160 shares its 4-digit group 2381 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.
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Method
Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Halifax with Google Ads location codes, not a text match.
Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.
Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.
Year on year compares the last 12 months of counted searches with the 12 months before.
Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.
DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).
The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.
Data and sources
Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.
| Dataset | Licence |
|---|---|
DataForSEO, retrieved 13 October 2026 | DataForSEO Terms of Service (paid API) |
US benchmark lead rate (calls and forms), Home & Home Improvement | Published benchmark, cited |
US/Canada benchmark booking rate, trades | Published benchmark, cited |
Population | |
September 2026 monthly average | US government work |
Related: Roofer in Toronto, Roofer in Vancouver, Roofer in Calgary, Roofer across Canada, All services in Halifax.
