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Painter ads in Calgary: C$14.83 a click

A Google Ads click for a painter in Calgary costs C$14.83 at the search-weighted average (948 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 19.0% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
C$14.83
Searches a month
948
Year on year
down 19.0%
Click cost per booked job
C$439

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$439 in clicks at C$14.83 a click.

In Calgary, the lowest click price on this page is specific jobs at C$6.36. The highest click price on this page in Calgary is near me at C$28.46.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$439 in clicks at C$14.83 a click.

Cost per booked job in Calgary is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Calgary figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesC$18.60C$550
Near meC$28.46C$842
Specific jobsC$6.36C$188

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the painter searches are in Calgary

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Calgary, at 58.0%.

In Calgary, near me has the highest click price among the counted intent groups, at C$28.46 a click.

General searches

“house painter”, “house painting”
Searches a month106, 11.2% of counted searches
Click price, weighted avgC$18.60

Near me

Highest click price on this page
“painters near me”
Searches a month292, 30.8% of counted searches
Click price, weighted avgC$28.46
In Calgary, 3rd of 3 niches on this page by click price, the highest.

Specific jobs

Lowest click price on this page
“interior painting”, “exterior house painting”, “painting quote”, “commercial painters”, “roof painting”, “fence painting”
Searches a month549, 58.0% of counted searches
Click price, weighted avgC$6.36
In Calgary, 1st of 3 niches on this page by click price, the lowest.

Related keywords

Not counted
“wallpaper removal”, “plastering”
Searches a month335
Click price, weighted avgC$0.25
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of painter ads in Calgary

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
67.4
Calls or forms
5.4
Booked jobs
2.3
Click cost per booked job
C$439

C$1,000 at C$14.83 a click buys about 67.4 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 5.4 calls and 2.3 booked jobs, so each booked job costs about C$439 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every painter keyword tracked in Calgary

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched painter keywords in Calgary are “interior painting” (388 searches a month at C$2.71 a click), “painters near me” (292 searches a month at C$28.46 a click), and “house painting” (77 searches a month at C$11.75 a click).

In Calgary, “exterior house painting” is the keyword furthest from the country median: C$45.47 a click, 357.0% above the C$9.95 median click price for painter across this country's tracked cities.

In Calgary, “commercial painters” is the least-searched of the counted keywords tracked here, at 13 searches a month.

In Calgary, 7 of the 9 counted painter keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
house paintingGeneral searches77C$11.75
house painterGeneral searches29C$36.78
painters near meNear me292C$28.46
interior paintingSpecific jobs388C$2.71
fence paintingSpecific jobs69C$0.67
exterior house paintingSpecific jobs47C$45.47
painting quoteSpecific jobs19no price
commercial paintersSpecific jobs13no price
roof paintingSpecific jobs13C$3.98
plastering
Related, not counted
Related keywords315C$0.25
wallpaper removal
Related, not counted
Related keywords20C$0.28
Ranks and trend

How Calgary compares in Canada

Over the 48 months tracked, painters searches in Calgary peaked in May 2026 at 2,330 and were lowest in December 2022 at 250. Calgary's single latest tracked month is down 5.6% on the same month a year ago and up 13.3% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Calgary, the keyword changing fastest year on year is "interior painting", up 144.0%.

  • Calgary is 11th of 13 Canada cities by click price, among the three highest.
  • Calgary is 2nd of 13 Canada cities by monthly searches, among the three highest.
  • Calgary is 2nd of 2 Alberta cities by click price, the highest.
  • Calgary is 1st of 2 Alberta cities by monthly searches, the highest.
  • Calgary logs 51.6 searches a month for every 100,000 people, more than the 27.3 logged by Edmonton, the nearest-ranked city in the same province.
  • Calgary's 51.6 searches a month per 100,000 people is above the country-wide rate of 31.8 for this service.
  • Calgary's median painter click price of C$14.83 is 49.0% above the country median of C$9.95.
  • Counted searches over the last 12 months are down 19.0% on the 12 months before.
  • In Calgary, searches peak in May, about 53.2% above the monthly average, and are lowest in December.
Businesses

Painter businesses in Calgary

Statistics Canada does not publish a business count for painters in Calgary at this level, so this page shows none. It publishes counts for Calgary only for broader industry groups, which mix painters with other businesses. That is a finding about the published statistics, not about how many painters work here.

Population: 1,836,012 (Calgary (CMA), Alberta). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Painter click prices in 6 countries

Canada is 5th of 6 countries by median painter click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
United KingdomUS$0.9050.925
IrelandUS$1.5191.95
New ZealandUS$3.53115.46
AustraliaUS$5.7161.425
Canada
this page's country
US$7.1231.813
United StatesUS$10.0922.550

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about painter ads in Calgary

How much does a Google Ads click cost for a painter in Calgary?

C$14.83 a click at the search-weighted average across the counted painter search terms in Calgary (Google Ads via DataForSEO, pulled 13 October 2026). Calgary is 11th of 13 Canada cities by click price, among the three highest.

How many people search for a painter in Calgary each month?

948 searches a month on average over the last 12 months, down 19.0% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for painters in Calgary?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$439 in clicks at C$14.83 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 238320 shares its 4-digit group 2383 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Calgary with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Painter in Edmonton, Painter in Toronto, Painter in Vancouver, Painter across Canada, All services in Calgary.

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