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HVAC ads in Hamilton: C$15.57 a click

A Google Ads click for an HVAC technician in Hamilton costs C$15.57 at the search-weighted average (1,588 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are down 5.4% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
C$15.57
Searches a month
1,588
Year on year
down 5.4%
Click cost per booked job
C$461

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$461 in clicks at C$15.57 a click.

In Hamilton, the lowest click price on this page is near me at C$3.58. The highest click price on this page in Hamilton is general searches at C$16.99.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$461 in clicks at C$15.57 a click.

Cost per booked job in Hamilton is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Hamilton figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesC$16.99C$503
Near meC$3.58C$106
UrgentC$6.96C$206
Specific jobsC$14.65C$433

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the HVAC searches are in Hamilton

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

Specific jobs are the largest share of counted search volume in Hamilton, at 51.1%.

In Hamilton, general searches has the highest click price among the counted intent groups, at C$16.99 a click.

General searches

Highest click price on this page
“hvac”, “hvac repair”
Searches a month733, 46.1% of counted searches
Click price, weighted avgC$16.99
In Hamilton, 4th of 4 niches on this page by click price, the highest.

Near me

Lowest click price on this page
“hvac installation near me”, “hvac repair near me”
Searches a month22, 1.4% of counted searches
Click price, weighted avgC$3.58
In Hamilton, 1st of 4 niches on this page by click price, the lowest.

Urgent

“emergency hvac repair”, “ac not working”
Searches a month22, 1.4% of counted searches
Click price, weighted avgC$6.96

Specific jobs

“furnace repair”, “central air installation”, “ductless mini split installation”, “hvac maintenance”, “air conditioning repair”
Searches a month812, 51.1% of counted searches
Click price, weighted avgC$14.65

Related keywords

Not counted
“hvac tune up”
Searches a month8
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of HVAC ads in Hamilton

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
64.2
Calls or forms
5.2
Booked jobs
2.2
Click cost per booked job
C$461

C$1,000 at C$15.57 a click buys about 64.2 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 5.2 calls and 2.2 booked jobs, so each booked job costs about C$461 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every HVAC keyword tracked in Hamilton

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched hvac keywords in Hamilton are “hvac” (676 searches a month at C$17.37 a click), “air conditioning repair” (404 searches a month at C$10.74 a click), and “furnace repair” (335 searches a month at C$21.76 a click).

In Hamilton, “hvac maintenance” is the keyword furthest from the country median: C$1.97 a click, 89.5% below the C$18.81 median click price for hvac across this country's tracked cities.

In Hamilton, “emergency hvac repair” is the least-searched of the counted keywords tracked here, at 7 searches a month.

In Hamilton, 8 of the 11 counted hvac keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
hvacGeneral searches676C$17.37
hvac repairGeneral searches57C$12.48
hvac repair near meNear me14C$3.58
hvac installation near meNear me8no price
ac not workingUrgent15C$6.96
emergency hvac repairUrgent7no price
air conditioning repairSpecific jobs404C$10.74
furnace repairSpecific jobs335C$21.76
hvac maintenanceSpecific jobs55C$1.97
ductless mini split installationSpecific jobs10C$3.81
central air installationSpecific jobs8no price
hvac tune up
Related, not counted
Related keywords8no price
Ranks and trend

How Hamilton compares in Canada

Over the 48 months tracked, HVAC technicians searches in Hamilton peaked in August 2024 at 2,650 and were lowest in August 2023 at 700. Hamilton's single latest tracked month is down 30.8% on the same month a year ago and down 59.2% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Hamilton, the keyword changing fastest year on year is "ductless mini split installation", up 140.0%.

  • Hamilton is 5th of 13 Canada cities by click price, mid-table.
  • Hamilton is 7th of 13 Canada cities by monthly searches, mid-table.
  • Hamilton is 2nd of 7 Ontario cities by click price, among the three lowest.
  • Hamilton is 3rd of 7 Ontario cities by monthly searches, among the three highest.
  • Hamilton logs 182.3 searches a month for every 100,000 people, fewer than the 210.4 logged by London, the nearest-ranked city in the same province.
  • Hamilton's 182.3 searches a month per 100,000 people is above the country-wide rate of 155.0 for this service.
  • Hamilton's median hvac click price of C$15.57 is 17.2% below the country median of C$18.81.
  • Counted searches over the last 12 months are down 5.4% on the 12 months before.
  • In Hamilton, searches peak in January, about 32.0% above the monthly average, and are lowest in April.
Businesses

HVAC businesses in Hamilton

Statistics Canada does not publish a business count for HVAC technicians in Hamilton at this level, so this page shows none. It publishes counts for Hamilton only for broader industry groups, which mix HVAC technicians with other businesses. That is a finding about the published statistics, not about how many HVAC technicians work here.

Population: 871,143 (Hamilton (CMA), Ontario). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

HVAC click prices in 6 countries

Canada is 4th of 6 countries by median HVAC click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
New ZealandUS$6.81110.86
IrelandUS$7.5449.15
United KingdomUS$8.5962.725
Canada
this page's country
US$13.46155.013
AustraliaUS$15.61224.925
United StatesUS$34.59151.650

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

FAQ

Questions people ask about HVAC ads in Hamilton

How much does a Google Ads click cost for an HVAC technician in Hamilton?

C$15.57 a click at the search-weighted average across the counted HVAC search terms in Hamilton (Google Ads via DataForSEO, pulled 13 October 2026). Hamilton is 5th of 13 Canada cities by click price, mid-table.

How many people search for an HVAC technician in Hamilton each month?

1,588 searches a month on average over the last 12 months, down 5.4% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for HVAC technicians in Hamilton?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$461 in clicks at C$15.57 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 238220 shares its 4-digit group 2382 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Hamilton with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: HVAC in Toronto, HVAC in Ottawa, HVAC in Kitchener, HVAC across Canada, All services in Hamilton.

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