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Electrician ads in Winnipeg: C$12.29 a click

A Google Ads click for an electrician in Winnipeg costs C$12.29 at the search-weighted average (1,122 searches a month, Google Ads via DataForSEO, pulled October 2026). Searches over the last 12 months are up 10.9% on the 12 months before. Prices are in CAD, converted from US$ at the Federal Reserve H.10 September 2026 average.

The 10-second read
Click price, weighted avg
C$12.29
Searches a month
1,122
Year on year
up 10.9%
Click cost per booked job
C$364

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$364 in clicks at C$12.29 a click.

In Winnipeg, the lowest click price on this page is urgent at C$7.12. The highest click price on this page in Winnipeg is specific jobs at C$14.59.

Cost per booked job

What a booked job costs in clicks

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$364 in clicks at C$12.29 a click.

Cost per booked job in Winnipeg is the click price divided by the lead rate times the booking rate. The rates are national benchmarks, not Winnipeg figures; the planner below starts from them and you can change both.

Intent groupClick pricePer booked job
General searchesC$14.17C$419
Near meC$9.18C$272
UrgentC$7.12C$211
Specific jobsC$14.59C$432

Each row uses the same two rates as the sentence above, so the order follows click price.

By intent

Where the electrician searches are in Winnipeg

Searches split by what the searcher typed. The two tags rank the groups on this page by click price; they are rankings, not verdicts.

General searches are the largest share of counted search volume in Winnipeg, at 52.4%.

In Winnipeg, specific jobs has the highest click price among the counted intent groups, at C$14.59 a click.

An urgent search (“emergency electrician”) costs C$8.41 a click, against C$14.17 for “electrician”.

General searches

“electrician”
Searches a month588, 52.4% of counted searches
Click price, weighted avgC$14.17

Near me

“electrician near me”
Searches a month380, 33.9% of counted searches
Click price, weighted avgC$9.18

Urgent

Lowest click price on this page
“emergency electrician”, “24 hour electrician”
Searches a month28, 2.5% of counted searches
Click price, weighted avgC$7.12
In Winnipeg, 1st of 4 niches on this page by click price, the lowest.

Specific jobs

Highest click price on this page
“ceiling fan installation”, “switchboard upgrade”, “ev charger installation”, “smoke alarm installation”, “lighting installation”, “electrical contractor”
Searches a month126, 11.2% of counted searches
Click price, weighted avgC$14.59
In Winnipeg, 4th of 4 niches on this page by click price, the highest.

Related keywords

Not counted
“solar electrician”
Searches a month4
Click price, weighted avgno Google price
Related keywords sit next to this service but are not counted in the searches or the search-weighted average click price above.
Plan

Plan a month of electrician ads in Winnipeg

Put in your own value per job and margin. The call and booking rates start at the benchmarks named under each box; change them to your own.

What the budget buys (worked example)

Clicks a month
81.4
Calls or forms
6.6
Booked jobs
2.8
Click cost per booked job
C$364

C$1,000 at C$12.29 a click buys about 81.4 clicks a month.

If 8.05% of clicks call or fill a form and you book 42% of those calls, that is about 6.6 calls and 2.8 booked jobs, so each booked job costs about C$364 in clicks.

Put in your value per job and your margin to see whether this pays back.

Keywords

Every electrician keyword tracked in Winnipeg

Monthly searches are the average of the last 12 months. Related keywords are shown for context and are not counted in any total on this page.

The most-searched electrician keywords in Winnipeg are “electrician” (588 searches a month at C$14.17 a click), “electrician near me” (380 searches a month at C$9.18 a click), and “electrical contractor” (68 searches a month at C$17.95 a click).

In Winnipeg, “ceiling fan installation” is the keyword furthest from the country median: C$3.44 a click, 68.6% below the C$10.97 median click price for electrician across this country's tracked cities.

In Winnipeg, “switchboard upgrade” is the least-searched of the counted keywords tracked here, at 0 searches a month.

In Winnipeg, 7 of the 10 counted electrician keywords tracked here have a recorded Google click price.

KeywordIntentSearchesClick
electricianGeneral searches588C$14.17
electrician near meNear me380C$9.18
emergency electricianUrgent18C$8.41
24 hour electricianUrgent10C$4.81
electrical contractorSpecific jobs68C$17.95
smoke alarm installationSpecific jobs22no price
ev charger installationSpecific jobs16C$8.63
ceiling fan installationSpecific jobs12C$3.44
lighting installationSpecific jobs8no price
switchboard upgradeSpecific jobs0no price
solar electrician
Related, not counted
Related keywords4no price
Ranks and trend

How Winnipeg compares in Canada

Over the 48 months tracked, electricians searches in Winnipeg peaked in September 2025 at 1,470 and were lowest in October 2023 at 500. Winnipeg's single latest tracked month is up 3.6% on the same month a year ago and up 12.9% on the same month two years ago (a one-month comparison, not the rolling 12-month year-on-year figure above). In Winnipeg, the keyword changing fastest year on year is "smoke alarm installation", up 125.0%.

  • Winnipeg is 8th of 13 Canada cities by click price, mid-table.
  • Winnipeg is 7th of 13 Canada cities by monthly searches, mid-table.
  • Winnipeg is the only city in Manitoba in this set, so there is no same-province rank.
  • Winnipeg's 117.9 searches a month per 100,000 people is above the country-wide rate of 106.5 for this service.
  • Winnipeg's median electrician click price of C$12.29 is 12.0% above the country median of C$10.97.
  • Counted searches over the last 12 months are up 10.9% on the 12 months before.
  • In Winnipeg, searches peak in June, about 17.9% above the monthly average, and are lowest in December.
Businesses

Electrician businesses in Winnipeg

Statistics Canada does not publish a business count for electricians in Winnipeg at this level, so this page shows none. It publishes counts for Winnipeg only for broader industry groups, which mix electricians with other businesses. That is a finding about the published statistics, not about how many electricians work here.

Population: 951,758 (Winnipeg (CMA), Manitoba). Source: Statistics Canada table 17-10-0148-01, population estimates by CMA/CA, July 1 vintage.

Business counts are never compared across countries on this site: each country's statistics agency counts a different set of businesses.

6 countries

Electrician click prices in 6 countries

Canada is 4th of 6 countries by median electrician click price (lowest first), all in US$ at the Federal Reserve H.10 September 2026 average.

CountryMedian click (US$)Searches per 100,000 peopleCities
IrelandUS$4.42314.75
New ZealandUS$6.10214.36
United KingdomUS$6.90170.025
Canada
this page's country
US$7.85106.513
AustraliaUS$17.29290.425
United StatesUS$20.9990.850

Medians across each country's tracked cities, same pull month. Each country uses its own keyword set and its own name for the service. Only click prices and searches are compared across borders; business counts are not.

Rules

Rules for electricians in Canada

Licensing is set by each province or territory.

FAQ

Questions people ask about electrician ads in Winnipeg

How much does a Google Ads click cost for an electrician in Winnipeg?

C$12.29 a click at the search-weighted average across the counted electrician search terms in Winnipeg (Google Ads via DataForSEO, pulled 13 October 2026). Winnipeg is 8th of 13 Canada cities by click price, mid-table.

How many people search for an electrician in Winnipeg each month?

1,122 searches a month on average over the last 12 months, up 10.9% on the 12 months before (Google Ads via DataForSEO, pulled 13 October 2026).

What does a booked job cost in clicks for electricians in Winnipeg?

At a lead rate of 8.05% of clicks (calls and forms; US benchmark, LocaliQ 2026, Home & Home Improvement) and a booking rate of 42.00% of calls (US/Canada benchmark, ServiceTitan, call-booking rate for trades), a booked job costs about C$364 in clicks at C$12.29 a click.

Where do the numbers on this page come from?

Searches and click prices: Google Ads via DataForSEO, pulled 13 October 2026. Lead rate: LocaliQ 2026 (US benchmark). Booking rate: ServiceTitan (US/Canada benchmark). Population and business counts: StatCan publishes CMA/CSD-level business counts (table 33-10-1016-01) to 4-digit NAICS only (verified: max classificationCode length 4 across all 445 members). NAICS 238210 shares its 4-digit group 2382 with other 6-digit codes, so the 6-digit figure cannot be isolated at CMA geography without silently substituting the coarser group. Click prices convert from US$ at the Federal Reserve H.10 2026-09 average. Every source is listed at the bottom of this page.

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Method

Search terms: a fixed keyword set per service for Canada, tagged by intent (general, near me, urgent and specific jobs), targeted to Winnipeg with Google Ads location codes, not a text match.

Monthly searches is the average of the last 12 months, summed across the counted keywords. Related keywords are listed but never counted.

Click price is the search-weighted average click price across the counted keywords (sum of each keyword's click price times its monthly searches, divided by total searches), as Google Ads reports the per-keyword prices via DataForSEO.

Year on year compares the last 12 months of counted searches with the 12 months before.

Cost per booked job is the click price divided by the lead rate times the booking rate. The lead rate is LocaliQ's US share of clicks that become calls or forms for the closest industry (US benchmark); the booking rate is ServiceTitan's share of calls that book, for trades (US/Canada benchmark). Where either rate has no source, the page prints no number.

DataForSEO reports click prices in US$; they convert to CAD at the Federal Reserve H.10 September 2026 average (1 CAD = 0.7157 US$).

The tags “Lowest click price on this page” and “Highest click price on this page” rank the intent groups on this page by click price. They are rankings, not verdicts.

Sources

Data and sources

Search data pulled 13 October 2026. Google Keyword Planner estimates via DataForSEO, not what you will pay at auction; your own Google Ads account shows your real price.

DatasetLicence
DataForSEO, retrieved 13 October 2026
DataForSEO Terms of Service (paid API)
US benchmark lead rate (calls and forms), Home & Home Improvement
Published benchmark, cited
US/Canada benchmark booking rate, trades
Published benchmark, cited
Population
September 2026 monthly average
US government work

Related: Electrician in Toronto, Electrician in Vancouver, Electrician in Calgary, Electrician across Canada, All services in Winnipeg.

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