sixtysteps.co
Done for you

We write the book, build the funnel, buy the media — and hand you the buyers.

For fractional COOs, CTOs and CEOs, and firms that sell six-figure work on trust. A lead is a named person who bought your book with their own card — not an impression, not a click, not a form fill. You pay per name, all-in.

Send your numbers — free → Book a call Read the method first — $7
$125
a base name (A$180). All-in — ad spend is inside that number. No media bill ever reaches you.
~1 week
from signature to live media. First names arrive the night the ads go live.
6–8 hrs
of your time. Once, in week one. After that you read a weekly number and take the calls.
No term
Leave any day, take everything — the book, the site, the list. Nothing forfeits an asset.
The problem

Why the usual fixes do not work here.

Enterprise sales runs on trust. Trust takes years to create, and your buyer needs it before the outcome exists — from a position where they cannot evaluate the work even afterwards.

Marketing agencies
99% have never touched work like yours. They do not realise how hard it is to sell at this level.
Organic, posting, blogs
Years to build up to scale, and the scale is never guaranteed.
Referrals
They cannot be scheduled, doubled or brought forward. Nothing you do this month changes next quarter.
Being visible
A second job you never wanted, competing with the work you are actually good at.
Handing it to someone
Your edge is twenty years of judgement calls. It does not survive compression into a website, and a junior cannot carry it.
Our answer: paid traffic behind a book that carries your judgement. Paid volume can be scheduled, doubled and brought forward — and the book does the trust work a feed post never will. The equation we hold: spend $100, get back more than $100, in a short window.
What lands in your hands

Not advice. A working stack — built, shipped, in your name.

Enterprise-grade AI does the heavy lifting; it is built from you, in your voice, and it is undetectable on any scanner. More importantly: actually good.

A full book
Print and digital, written on your name, held to a scored floor before it ships.
Guides & checklists
Companions for each audience subset — the working documents your buyer uses.
Excel calculators
Tools your buyer opens twice a week, with your name on the tab.
Your webpage
The funnel, on your domain — yourname.co/book, taking money.
Booking funnels
Yeses land straight in your diary. No chasing.
Meta ads
Approved by you in writing, run in your ad account.
Email sequences
Your thinking, arriving on schedule — day 1, day 4, day 9.
First 100 names
Offer signed off, ICP locked, tracking live — then the counter starts.
All of it in your name, on your domain, and yours to keep.
What you are actually buying

A name is a person who bought your book with their own card.

✓A settled Stripe charge. Not a form fill, not a download, not a reply.
✓From an ad set you approved in writing.
✓With a working email — a hard bounce on the first send reverses the charge to us.
✓Duplicates count once. A chargeback inside thirty days reverses it.
Everything up to the handoff happens in a payment ledger — countable, with no definition for you to lose an argument about.
You own the name forever
The list is yours. It leaves with you, whenever you go.
They keep hearing from you
Every name gets your email sequence — your thinking, on schedule.
~60% we find on LinkedIn
Name, role, company — ready for a warm connect from a name they already know.
How it works

Six phases. You are needed in two of them.

Your total time: six to eight hours. Once. In week one. You talk — we record, transcribe, structure and build. Nothing spends before your written approval.

1
Knowledge base
You talk. We record, transcribe, structure.
YOU + US
2
Market research & costing
Your real ceiling, computed. Go or no-go, said plainly.
US
3
Spine and voice
Us — you approve the spine.
YOU APPROVE
4
Book, publish, funnel
Us — you approve the manuscript, in writing.
US
5
Media, iteration, scale
Ads live, graded weekly, refreshed. All at our cost of effort.
US
6
The ask, and the diary
The warm connect, the message, the booking. Yeses land in your calendar.
US
SIGNATURE
Cash paid. Interview booked.
WEEK ONE
Your six to eight hours. Knowledge base, research, costing, spine.
MANUSCRIPT APPROVAL
Yours, in writing. Nothing spends before it.
NEXT BUSINESS DAY
Media goes live — about a week from signature.
DAY 30
Five numbers, in writing.
Your time, and the clock

What we need from you.

One interview call, one hour
Week one
Answer our key questions
Inside five business days of us asking
Approve the manuscript, in writing
Before any media spends
Sign the targeting sheet and the ask text
Before any media spends
Six to eight hours, once, in week one. After that you are reading a weekly number and taking the calls that book themselves.
Pricing

How we price, and what you keep.

$125
a base name (A$180) — all-in
Ad spend is inside that number. No media bill ever reaches you, no retainer, no setup fee. Region-specific or hyper-narrow targeting is priced higher — Phase 2 computes your real number with you.
A 100-name month, worked
100 names × $125$12,500
On signature, day one$6,250
The balance, before ads go live$6,250
Media, book, funnel, emails$0 further
1
Volume is locked at the start. An agreed number of names a month — say 100.
2
Half of month one on day one. The balance before ads go live. Delivery is credited against it.
3
Names over the agreed volume are free. We do not re-invoice you for being right.
4
Any shortfall is credited to your next month. You never pay for a name that did not arrive.
5
We keep any book sales. Book and add-on revenue is ours for the engagement — it is how the ads part-fund themselves.
What comes back
A client worth $180,000, won at one per forty names, costs $5,000 in names — a 36× return on those numbers. Illustrative: Phase 2 computes your real numbers, and we will not sell you a name above your own ceiling.
The guarantee

Three layers, none of them goodwill.

None of it needs a dispute. Every layer runs on the payment record itself.

LAYER 1 — EVERY NAME
A settled charge with a working email. A hard bounce on the first send reverses the charge to us. Duplicates count once; a chargeback inside thirty days reverses it.
LAYER 2 — EVERY MONTH
Volume locked at the start. Any shortfall is credited to your next month; names over the agreed volume are free. You never pay for a name that did not arrive.
LAYER 3 — ANY EXIT
No term. Leave any day. The book and its rights, the site, the domain, the list, your booking page, the ad account, the full contact log and a complete Stripe export — all of it leaves with you.
Nothing forfeits an asset. Not a missed count, not an early exit, not a cash-back.
Our worst case, undecorated
−$18,000
Where we stand after a first month that delivers nothing: book written, funnel built, media bought, and no names to charge for.
Where you stand
Every missing name is a credit you hold. Every asset is already yours. You can leave the next morning.
If the numbers move against us
If Phase 2 shows your ceiling below our price, we say so, stand the engagement down, and the deposit comes back.
Is this you

This is for you if

✓You sell six-figure-and-up programs of work, on trust.
✓The buyer has to believe you before the outcome exists.
✓Referrals, not you, currently decide your quarter.
✓You can give us six to eight hours in week one. The machine runs without you — the book does not.
What happens next

Then it goes like this

1
Send your numbers, or email [email protected]. Scope in three lines: who you sell to, what a client is worth, how many names a month. Book a call
2
We clarify and validate. Scope confirmed, ceiling computed, go or no-go said plainly.
3
Price confirmed. $125 a base name unless the targeting is hyper-specific.
4
Signature. Half of month one on day one — $6,250 on a 100-name plan. Interview booked; balance before ads go live.

Send us your numbers. We will tell you whether this carries.

A written verdict inside five business days. A yes at a named volume and price, or an honest no with the figures that make it one — and a no ends it.

Send your numbers — free → Book a call Or read the method first — $7
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AI-powered growth for what's next. Sixty Steps is Onwards Analytics — a data and analytics firm.
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