01 · The Sixty Steps system
A stranger becomes a paying client in about sixty steps. The ad is eight of them.
Most agencies own the ad and rent everything else. I build all sixty as real development on your own domain, so a problem at step 41 gets fixed by the person who built step 40. The ringed steps are where a typical agency stops.
StageSteps · 60 in total
Research
Buyer, belief, objection, voice
Ideation
Angles, offers, hooks
Creative
Scripts, edits, scoring, refresh
where most agencies stop
Advertising
Structure, testing, budget, attribution
Landing pages
Built on your domain, not a page builder
Sales & payment
Checkout, Stripe, invoices, records
Post-purchase email
Sequences written and wired in
Booking & qualification
Forms, calendar, lead definition
Analytics
Settled money read back to the ad
Improvement loop
Weekly grading, weekly changes
Built and run in-houseWhere a typical agency stops