By Ryan Richardson · Published 8 October 2026
Order bumps with server-owned prices sit at step 38 (Part VI), marked easy difficulty and often skipped. The skip isn't the bump itself, most funnels have one, it's the server-owned part: prices typed into the page template and left to drift from whatever the checkout charges.
Published order-bump take rates span 10% to 60%, with no dataset disclosed behind any of them. Plan on the bottom of that spread for a first month, and write down your own real buyer count the moment you have one rather than quoting someone else's range.
Price the bump at 20% to 40% of the main offer. Present it as one tick box, never framed as a second decision the buyer has to make from scratch.
The checkout's commonest failure is a price written into the page and left to drift from the server file, and it stays quiet until a buyer notices before the business does. A price-parity test, an automated check asserting the page price and the server price agree, run on every build rather than only before a launch, catches this before it reaches a customer.
One file holding every price also means a price can move without touching the page at all, which matters for the repricing work done later (Part IX).
A single price file the checkout reads from. A bump framed as one tick box at 20%-40% of the main price. A take rate tracked from real buyers, not borrowed from a published range.
Two rungs solving the same problem (a bump and an upsell that both amount to the same thing) will cannibalise each other, and the pricier one loses every time. The fix is giving each rung a genuinely distinct job, not a different price tag on the same job.
| Claim | Value | Source |
|---|---|---|
| Published order-bump take-rate range | 10% to 60%, no dataset disclosed | Measured in Real Money, Field Manual |
| Recommended bump price band | 20% to 40% of the main offer | Measured in Real Money, Field Manual |
| Matrix status for this step | Easy difficulty, often skipped, automated tooling | The Sixty Steps matrix |